London Assurance Company Limited

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Coat of arms (crest) of London Assurance Company Limited

Official blazon

Arms: Argent, a cross cotised, in the first and fourth quarters a dagger erect gules; on a chief azure three anchors of the field.
Crest: On a wreath of the colours, A female figure habited argent seated upon a terrestrial globe proper, resting the dexter hand upon a harp Or and supporting with the sinister hand a spear, point upwards, also proper, pendent therefrom by a riband gules an escutcheon of the Arms.
Supporters: On the dexter side a figure representing Apollo and on the sinister side a figure representing Neptune, both proper.
Motto: Mercatorum salus.


The arms were officially granted on September 30, 1937.

Unfortunately we have no information on the meaning or origin of these arms yet.

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