Heraldic trade cards

Heraldry of the World Heraldic collector's items catalogue > Heraldic trade cards

Heraldic Trade Cards

Trade cards are defined as cards and (larger) stamps (hard paper, cardboard, silk) issued by non-tobacco companies worldwide. Similar cards issued by tobacco companies are generally referred to as Tobacco cards or Cigarette cards. For postage-like stamps (cinderellas) see here, these have not been issued by companies as advertisement and are thus not considered trade cards.

Trade cards were very popular between 1920-1940, but have been issued since the 1860s until today. During the years many heraldic trade cards have been issued, an overview of known series is provided in this part of the site.

Sometimes a similar design was issued by more companies, sometimes even in many different countries.

Series by multiple companies

Armes des Villes de France issued by: C. Beriot Guérin Boutron Félix Potin La Grande Trappe La Kabiline Joseph Lervilles Alcide Picard
Arms, Flags and Types of Nations issued by: Aecht Hauswaldt (coffee surrogate) Alex Meijer & Co (coffee and tea) Avis (sanding powder) Van Baerle & Sponnagel (soaps) W. v.d. Bend (breakfast cakes) Berliner Chichorien Fabrik A.G. (coffee surrogates) Bethge & Jordan (chocolate and coffee surrogate) Brauschweiger Aktien-Cichorien-Fabrik (coffee surrogate) Brunonia (sewing machines) Chocolaterie Moderne Amsterdam (chocolate) Cope's (cigarettes) Diamantine (shoecream) Dobbelmann (soap) Francken (chocolate) Ferd. Fuesers (coffee) Honig (maizena) De Jong (coffee) J.G. Karstel (grocers) F. Lieftinck, Groninger Tabak (tobacconists) De Mercuur (grocers) Keg (tea) W. Lapair (beer, wines and spirits) Natrogat (coffee flavours) Pfund (dairy) Riquets (chocolate, tea) Scheuer's (coffee flavour) Unitas (chocolate) Verkouw & Stokhuyzen (grocers) Victoria (chocolate) Georg Vollmer (grocer) Waschmeister (washing powder) J.G. Weiss (coffee surrogates) J.W. Zimmer (De Drie Fleschjes; beer, wines and spirits) A. Zuntz sel Wwe. (coffee)
Arms and Flags issued by: Honig Kraepelien & Holm Neelmeijer Smith Van Dijk Paul Kaiser Erven Joh. W. Meyer
Villes Décorées de France issued by: C. Beriot Bleu Richter
Arms and flags of countries issued by: La Boule de Laine (France) Thorvald Nielsen (Denmark) Trude Karstens (Denmark) Kaffeforetningen Mokka (Denmark) Johnny Pedersen (Denmark)

Series by individual companies

Aecht Franck (German arms)
Bünting (German cities)
Ellsa (French cities)
Fassi (Italian cities)
Gartmann (Arms and diamonds)
Lonka (Belgian cities)
Lyons (UK Counties)
Nordisk Handelskalender (Danish cities)
NOVA (French provinces)
La Nueva España (Spanish cities)
Olida (French provinces)
Paul Renard-Les Ducs
Paul Renard-Le Petit Fermier (French provinces)
Chocolat Pupier (French cities and national flags and arms)
Reeser Maraginefabrik (German and European States)
Siegerin Margarine (German cities)
Stollwerck (German cities)
Tarraga y El Castillo (Spanish provinces)
D.C. Thomson & Co, Ltd (UK cities)
La Tour - Cadet Roussel (French cities)
Union Chocolate series (French cities)
Wesenberg (German guilds)
Unknown (German) (Arms of cities)
Unknown (German) 2 (Arms of cities)
Unknown (Multilingual) (Arms of cities)
Individual heraldic trade cards and stamps