12th Psychological Operations Battalion, US Army

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Arms of 12th Psychological Operations Battalion, US Army

Arms of 12th Psychological Operations Battalion, US Army

(Distinctive Unit Insignia)

Official blazon

Shield: Gray, a cross Sable charged with a second couped and barbed Argent, surmounted by a plate bearing a gunstone, charged with a lamp. Or, flamant Proper between four demi-arrows saltirewise issuant from the edges of the second.
Crest: That for the regiments and separate battalions of the Army Reserve: From a wreath Gray and Sable the Lexington Minute Man Proper. The statue of the Minute Man, Captain John Parker (H.H. Kitson, sculptor), stands on the common in Lexington, Massachusetts.
Motto: MUTATIO ANIMI (Attitude Change).

Distinctive Unit Insignia, Description: A gold color metal and enamel device 1 3/16 inches (3.02cm) in height overall consisting of a gray enamel disc with four stylized black enamel arrows saltirewise with points to center, between a barbed white enamel cross surmounted at center, and touching the black arrows, by a white enamel disc bearing a gold lamp of knowledge with red flame, all above a gold scroll inscribed in black enamel letters the Latin words, "MUTATIO ANIMI," which is translated "Attitude Change."


White (truth), black (untruth), and gray (half truth) represent the three types of propaganda. The black cross between black arrows denotes the untruths aimed at U.S. forces. The white disc emanating arrows in all directions reflects the unit's ability to disseminate the truth utilizing all facets of psychological warfare. The lamp of knowledge symbolizes the use of information to influence the attitude and behavior of both friendly and enemy forces.

The Coat of Arms was approved on 16 June 1996. The Distinctive Unit Insignia was originally approved for the 353rd Psychological Operations Battalion on 16 February 1971, it was redesignated for the 12th Psychological Operations Battalion on 16 June 1996.

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