35th Armor Regiment, US Army
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Civic heraldry of the United States
35TH ARMOR REGIMENT, US ARMY
Shield: Vert , an armadillo passant argent, langued gules. Crest: On a wreath of the colors argent and vert, a fleur-de-lis gules in front of a palm branch of the first. Motto: Vincere Vel mors (To Conquer or Die).
Green is the colours of the Armoured Force. the armadillo being characterized by the qualities of invulnerability, ferociousness, protection , and cunning endurance alludes to the elements which are vital if the organization is to pursue successfully its duties. The Palm is for Military Victory. The Fleur-de-lis commemorates World War II service in France. Approved 28 July 1989.