Arms : Quarterly Or and Azure a Cross flory between a Lion rampant holding between the paws a Rose in the first and fourth quarters six Martlets two two and two in the second and four Salmons naiant and in pale in the third all counterchanged.
Crest : On a Wreath of the Colours upon a Mount Vert a Pine Tree proper in front four Roses fessewise Or.
Motto : 'PULCHRITUDO ET SALUBRITAS' - Beauty and health.
The arms were officially granted onMarch 24, 1891.
The arms are based on the Royal Arms of King Edward the Confessor, in whose Royal estate the area now known as "Bournemouth" was situated.
The four salmon represent the River Stour, which marks the boundary between Christchurch and Bournemouth. The roses in the paws of the lions are the English roses and are also apart of the arms of Hampshire.
The crest consists of four English Roses surmounted by a pine tree, symbolising the town's gardens and parks.
The arms as used on a JaJa postcard +/- 1905
The arms on a Wills's cigarette card, 1906
The arms in the Coffee Hag albums +/- 1925
Literature : Image and information send to me by mail.