Arms : Barry wavy of eight Sable and Or a Seagull volant proper on a Chief Argent a Thunder-Bolt also proper between a Fleur-de-Lis and a Lion rampant both Gules.
Crest : On a Wreath of the Colours on the Battlements of a Tower Or the Sails of a Windmill saltirewise proper surmounted in the centre by a Rose Gules barbed and seeded also proper.
The arms were officially granted on June 10, 1899.
The field of the arms is made up of black and gold waves. The black is a reference to the town's name, the gold to the miles of sandy beaches, and the waves for the sea. The seagull tells us that this is a seaside town.
Between a fleurs-de-lys for the Banks family and a lion for the Cocker family is a thunderbolt. This represents the generation of electricity and the town's famous electric trams.
The crest has tower to suggest grandeur and solidity, above which is a pair of windmill sails, symbol of the Fylde area of Lancashire. The red rose represents Lancashire itself.
The arms as used on a JaJa postcard +/- 1905
The arms on a Wills's cigarette card, 1906
The arms in the Coffee Hag albums +/- 1925
The arms on a Thompson & Porteaous cigarette card, 1905
The arms as used on a Faulkner postcard +/- 1905
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Literature : Image and information provided by Laurence Jones