Koffie Hag albums: Difference between revisions

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{|width="100%" style="color:black; background-color:#ffffcc;"
|width="15%"|[[File:logo1.gif|left]]
|width="70%" align="center" |<font size=x-large>'''Heraldry of the World<br/>[[Heraldic collector's items catalogue]] > [[Heraldic albums]]'''
|width="15%"|[[File:logo1.gif|left]]
|}
<font size=5><center>'''Koffie Hag Albums Nederland : Nederlandsche Heraldiek / Nederlandsche Gemeentewapens'''</center></font>
<font size=5><center>'''Koffie Hag Albums Nederland : Nederlandsche Heraldiek / Nederlandsche Gemeentewapens'''</center></font>


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'''Album information :'''  
'''Album information :'''  
*Issued by : Koffie Hag, Amsterdam  
*Issued by : Koffie Hag, Amsterdam  
*Date of issue : 1925-35 (?)
*Date of issue : 1924-35, availability of the stamps until late 1940s.
*Number of stamps/cards : 1872
*Number of stamps/cards : 1872
*Image variants : One different image, approx. 20 different reprint
*Image variants : One different image, approx. 20 different reprint
Line 23: Line 15:


==Albums==
==Albums==
The Dutch albums were issued in two series.  
The Dutch albums were issued in two series.  


The first series was issued as Nederlandsche Gemeentewapens between 1925 and 1928. These series only showed the municipal arms in the Netherlands and the Netherlands East Indies (present Indonesia, but also including the arms of Suriname in South America). For the stamp-pages hardcover albums or a cardboard box were available. The cover showed the small National Arms. The side showed the text Nederlandsche Gemeentewapens, and the back advertising for the company. The total collection consisted of 1027 stamps and generally three hardcover albums were needed.  
The first series was issued as Nederlandsche Gemeentewapens between 1924 and 1928. These series only showed the municipal arms in the Netherlands and the Netherlands East Indies (present Indonesia, but also including the arms of Suriname in South America). For the stamp-pages hardcover albums or a cardboard box were available. The cover showed the small National Arms. The side showed the text Nederlandsche Gemeentewapens, and the back advertising for the company. The total collection consisted of 1027 stamps and generally three hardcover albums were needed.  


[[File:hagnl1.jpg|center]]
The second series were issued between 1931 and 1935 as Nederlandsche Heraldiek and showed the arms of new or changed municipal arms, new and changed arms in Netherlands East Indies, the arms of the water boards, the officially registered arms of Houses, Castles, Estates and similar, the arms of former municipalities and two series of personal arms. These personal arms were of important Dutch and foreign families and persons during the 80-years war of independence (1568-1648) of the Netherlands against Spain. The total number of arms issued was 841.  


The second series were issued between 1931 and 1935 as Nederlandsche Heraldiek and showed the arms of new or changed municipal arms, new and changed arms in Netherlands East Indies, the arms of the water boards, the officially registered arms of Houses, Castles, Estates and similar, the arms of former municipalities and two series of personal arms. These personal arms were of important Dutch and foreign families and persons during the 80-years war of independence (1568-1648) of the Netherlands against Spain. The total number of arms issued was 841.  
When the second series were issued, new covers were designed and issued; one for the first series and one for the second series. However, people  could still collect the album pages in the loose boxes or in the old albums.  


[[File:hagnl2.jpg|center]]
<gallery widths=250px heights=200px perrow=0>
File:hagnl.jpg|alt=Koffie Hag album oud|Front old album and box
File:hagnl-oud-back.jpg|alt=Koffie Hag album oud (achterkant)|Reverse old album
File:hag-nl-nieuw1.jpg|alt=Koffie Hag album nieuw|Front new album 1
File:hag-nl-nieuw2.jpg|alt=Koffie Hag album nieuw|Front new album 2
File:hag-nl-nieuw1a.jpg|alt=Koffie Hag album nieuw|Side new album 1
File:hag-nl-nieuw2a.jpg|alt=Koffie Hag album nieuw|Side new album 2
File:hagnl1.jpg|alt=Koffie Hag album voorbeeldpagina|Example page 1st series
File:hagnl2.jpg|alt=Koffie Hag album voorbeeldpagina|Example page 2nd series
</gallery>




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Within the Netherlands all government arms are registered at the Hoge Raad van Adel in The Hague. This register thus includes provincial, municipal arms as well as the arms of water boards. During the early years of its existence (1813-1850) also arms of estates, castles, houses and similar could be registered. Only in 3 cases arms of an estate were granted after 1850 (the most recent in 2004). The Koffie Hag albums contained all arms in the register at the time of publication. The arms of the Netherlands East Indies and the personal arms are not registered. Only arms of Dutch nobility are registered.  
Within the Netherlands all government arms are registered at the Hoge Raad van Adel in The Hague. This register thus includes provincial, municipal arms as well as the arms of water boards. During the early years of its existence (1813-1850) also arms of estates, castles, houses and similar could be registered. Only in 3 cases arms of an estate were granted after 1850 (the most recent in 2004). The Koffie Hag albums contained all arms in the register at the time of publication. The arms of the Netherlands East Indies and the personal arms are not registered. Only arms of Dutch nobility are registered.  


The albums were written and the images were drawn by Tiede van der Laars and his son Sytse Gerke van der Laars, who were well known heraldic artists at the time. All stamps show the signature S.G. van der Laars. Tiede van der Laars issued in 1913 a book ‘Wapens, Vlaggen en Zegels van Nederland', dealing mainly with the National and provincial arms. In 1933 the book was reprinted by Koffie Hag, with a small addition in the back, describing the publication of the stamp albums. Finally in 1989 the original 1913 book was reprinted with an additional coloured cover.  
The albums were written and the images were drawn by Tiete van der Laars and his son Sytse Gerke van der Laars, who were well known heraldic artists at the time. All stamps show the signature S.G. van der Laars. They also designed the arms for the Belgian albums and the cover for the Polish album.
 
==Stamps issued==
All 1872 images/stamps are shown in the pages below. Each page shows all images and for each chapter a pdf is available, these contain the complete album pages and texts.
 
<gallery widths=250px heights=200px perrow=0>
File:ulrum.hag.jpg|[[Koffie Hag albums-Groningen|Province Groningen]]
File:lemsterland.hag.jpg|[[Koffie Hag albums-Friesland|Province Friesland]]
File:emmen.hag.jpg|[[Koffie Hag albums-Drenthe|Province Drenthe]]
File:wilsum.hag.jpg|[[Koffie Hag albums-Overijssel|Province Overijssel]]
File:renkum1.hag.jpg|[[Koffie Hag albums-Gelderland|Province Gelderland]]
File:eemnes.hag.jpg|[[Koffie Hag albums-Utrecht|Province Utrecht]]
File:hilversum.hag.jpg|[[Koffie Hag albums-Noord Holland|Province Noord Holland]]
File:dirksland.hag.jpg|[[Koffie Hag albums-Zuid Holland|Province Zuid Holland]]
File:overslag.hag.jpg|[[Koffie Hag albums-Zeeland|Province Zeeland]]
File:eersel.hag.jpg|[[Koffie Hag albums-Noord-Brabant|Province Noord-Brabant]]
File:stevensweert.hag.jpg|[[Koffie Hag albums-Limburg|Province Limburg]]
File:beltrum.hag.jpg|[[Koffie Hag albums-Errata en Voormalige Gemeenten|Errata, Nieuwe en Voormalige Gemeenten]]
File:malang.hag.jpg|[[Koffie Hag albums-Oost Indië|Oost-Indië]]
File:blitterswijk.hag.jpg|[[Koffie Hag albums-Heerlijkheden|Heerlijkheden]]
File:eem.hag.jpg|[[Koffie Hag albums-Waterschappen|Waterschappen]]
File:112.hag.jpg|[[Koffie Hag albums-Families|Important families]]
File:hag-poortugaal.jpg|[[Koffie Hag albums-Variations|Variations and Misprints]]
</gallery>
 
In addition to the arms stamps, six advertising stamps were issued as well:
<gallery widths=250px heights=200px perrow=0>
File:sluitzegel1.jpg|alt=Koffie Hag sluitzegel|additional stamp 1
File:sluitzegel2.jpg|alt=Koffie Hag sluitzegel|additional stamp 2
File:sluitzegel3.jpg|alt=Koffie Hag sluitzegel|additional stamp 3
File:sluitzegel4.hag.jpg|alt=Koffie Hag sluitzegel|additional stamp 4
File:sluitzegel5.hag.jpg|alt=Koffie Hag sluitzegel|additional stamp 5
File:sluitzegel6.hag.jpg|alt=Koffie Hag sluitzegel|additional stamp 6
</gallery>
 
Like for every country, the stamps were printed in sheets. Unfortunately I have no complete sheets, but based on the incomplete sheets, it can be concluded that the stamps were issued in sheets of 6 or 4 per row, with rows of 4 most common. The stamps were printed in sequence horizontally, but some strange combinations exist of 2 provinces in one sheet. I have no information how many rows per sheet were printed.
 
<gallery widths=250px heights=200px perrow=0>
File:sheet6.hag.jpg|alt=Koffie Hag vel|Sheet row size of 6 (Dutch East Indies), series 1
File:sheet4b.hag.jpg|alt=Koffie Hag vel|Sheet row size of 4, series 1
File:sheet4.hag.jpg|alt=Koffie Hag vel|Sheet row size of 4 (Waterboards), series 2
File:sheet4a.hag.jpg|alt=Koffie Hag vel|Sheet row size of 4 (Families), series 2
File:sheetmixed.hag.jpg|alt=Koffie Hag vel|Sheet fragment with two provinces
</gallery>
 
===Information on coffee, Koffie Hag and heraldry===
These pages appeared on different parts of the albums, either on the back of an empty page, or as separate pages.
 
The latter can be placed anywhere in the albums and are often absent. All pages are combined in the file below:
*[https://www.heraldry-wiki.com/cds/hag/nl/coffee.pdf Information on coffee]
*[https://www.heraldry-wiki.com/cds/hag/nl/Heraldiek.pdf Information on heraldry]
 
===Additional heraldic books by Koffie Hag===
In 1913 Tiete van der Laars issued in 1913 a book ‘Wapens, Vlaggen en Zegels van Nederland', dealing mainly with the National and provincial arms and some general heraldic texts. This book was issued in two versions, with a white and a blue cover. The initial letters on the 1913 book were printed in red.
 
The book was reprinted by Koffie Hag around 1927-1930, but no new date is mentioned in the books. The book was identical to the original 1913 version, but was reprinted with the titles on the cover page fully black. No reference of the Koffie Hag company was made on the front or the main text of the book. Only in the back additional promotion material was added/glued. This promotional material, strangely enough, only contains information on the (claimed) health effects of caffeine-free coffee. No reference is made to the heraldic albums. At least two different sets of promotional material have been used, probably more sets have been used. No date is mentioned, but in one of the texts a quote from a doctor is dated a 1.10.'27. In my other book on the other hand is a statement that the book was presented as a gift on June 17, 1927. The reprint thus probably dates from (early) 1927 and either different sets of promotional material were added to the same edition during the years, or the book was at least printed twice in 1927/1928. But no later as 1930, when the book was reprinted again.
 
On the 1930 version the name of the Koffie Hag company is now mentioned in front. The 1930 version also has a different printer (see the front) and an additional preface by S. van der Laars, where he also thanks Koffie Hag. The promotional material was no longer added, but instead a number of pages were included on the heraldic albums and the benefits of coffein free coffee. These were now printed in the same style and font as the rest of the book. This section is dated as Amsterdam, 1930 and this date appears only at the end of the book, not in front.
 
It is hard to keep the issues apart, as in all 4 issues the main text, including the internal front covers and preface(s) are identical and all state 1913. All 1913-1930 issues have 176 numbered pages. Without the Hag additions that is.
 
Finally the book was again reprinted in 1989, but now with a different dust cover and a clear colophon indicating a new reprint.
 
'''Different issues of Wapens, Vlaggen en Zegels van Nederland''':
<gallery widths=250px heights=200px perrow=0>
File:hag-wvn1913.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1913)|1913 issue (red initial letters)
File:hag-wvn1913b.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1913)|1913 issue (blue)
File:hag-wvn1928.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1927)|1927 issue
File:hag-wvn1933.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1930)|1930 issue
File:hag-wvn1989.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1989)|1989 issue
File:hag-wvntitle.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1913)|Title page for the first four issues
File:hag-wvnadv1.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1927)|First page of promotional set 1
File:hag-wvnadv2.jpg|alt=Wapens, Vlaggen en Zegels van Nederland (1928)|First page of promotional set 2
</gallery>


In addition to the above book and albums, Koffie Hag also published a booklet on heraldry as such; ‘Een en ander over Wapenkunde of Heraldiek`, by Ch. Ki&egrave;s.
In addition to the above book and albums, Koffie Hag also published a booklet on heraldry as such; ‘Een en ander over Wapenkunde of Heraldiek`, by Ch. Ki&egrave;s.
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[[File:kies.jpg|200 px|center]]
[[File:kies.jpg|200 px|center]]


To get the stamps for the albums the company issued coupons. These coupons were added to the different products of the company, but were also printed on for example advertising material. Coupons could be exchanged for stamps or albums. See below for a number of examples of coupons issued.
==Collecting==
People could collect the stamps by collecting from the packages of coffee or by acquiring first coupons for the stamps and sending their order to a special department of the company in Amsterdam. Or by exchanging stamps with other collectors.
 
===Coupons===
To get the stamps for the albums the company issued coupons, similar as in the other countries. These coupons were added to the different products of the company, but were also printed on for example advertising material. Coupons could be exchanged for stamps or albums. See below for a number of examples of coupons issued.
 
<gallery widths=250px heights=200px perrow=0>
File:hagbon1.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon2.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon3.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon9.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon5.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon6.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon7.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon8.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon4.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon10.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon11.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon12.jpg|alt=Coupon voor Koffie Hag zegels
File:hagbon13.jpg|alt=Coupon voor Koffie Hag zegels
</gallery>
 
An example of a complete coupon-booklet, can be seen [https://www.heraldry-wiki.com/cds/hag/nl/bonnenboekje.pdf here].
 
Besides the coupons issued by Koffie Hag, some other (daughter) companies participated in the system, such as Ka-Aba and Makota. Below an example of a coupon issued by Makota Coffee and Tea and a booklet from Ka-Aba. <br>
[[File:hag-makota.jpg|500 px|center]]<br>
[[File:hag-kaaba.jpg|500 px|center]]


[[File:hagnlcoupon.jpg|center]]
===Ordering===
People received their coupons  (or sometimes stamps) when buying the coffee from Koffie Hag or Koffie Sanka. To complete the albums it was possible to exchange duplicate stamps or to buy or order by additional stamps. For this special forms were printed and provided with the albums. The form could also be used to order the album sheets, the books published by the company or other material.


In the [http://www.ngw.nl/shop/index.php Shop] part of the site we offer most images from the albums, as well as the complete albums on CD.    
An example of a brochure with information how to order, can be seen [https://www.heraldry-wiki.com/cds/hag/nl/folder.pdf here].


On the CD you can find:
Special lists for ordering or exchanging stamps:
*the complete albums as pdf files
<gallery widths=250px heights=200px perrow=0>
*all known variations
*images of coupons, trade and exchange forms
*letters dealing with the arms, or with arms on it
*information on the children's contests (drawing the arms)
*advertising material
*catalogues of Hag
*etc
   
==Index of stamps issued==
All stamps are shown [http://www.ngw.nl/heraldrywiki/index.php?title=Category:Hag_Netherlands here]


[[file:groningen.hag.jpg|center]]
File:ruilvel1.hag.jpg|alt=Ruilvel voor Koffie Hag album 1|For album 1
File:ruilvel2.hag.jpg|alt=Ruilvel voor Koffie Hag album 1|For album 1
File:ruilvel3.hag.jpg|alt=Ruilvel voor Koffie Hag album 1|For album 2
File:ruilvel4.hag.jpg|alt=Ruilvel voor Koffie Hag album 1|For album 2
</gallery>


'''Groningen''' <br/>
The lists were either published separately, or were part of larger brochures on the albums. See below for the brochures.
Appingedam, Baflo, Bellingwolde, Finsterwolde, Grootegast, Groningen, Hoogezand, Leens, Leek, Delfzijl, Midwolda, Nieuwe-Pekela, Veendam, Zuidhorn, Oude-Pekela, Sappemeer, Scheemda, Slochteren, Uithuizen, Wildervank, Winschoten, Loppersum, Wedde, Ulrum, Oldehove, Aduard, Bierum, Usquert, Bedum, Beerta, Adorp, Grijpskerk, Haren, Hoogkerk, Ten Boer, Uithuizermeeden, Eenrum, Kantens, Kloosterburen, Middelstum, Noorddijk, Stedum, Warffum, Winsum


[[file:friesland.hag.jpg|center]]
Stamps were also sought after and exchanged by collectors for stamps of other companies, as shown in the advertisements below:
<gallery widths=250px heights=200px perrow=0>


'''Friesland''' <br/>
File:hag-ruilen-1929.jpg|NRC, 1929
Achtkarspelen, Bolsward, Dantumadeel, Dokkum, Franeker, Harlingen, Kollumerland, Leeuwarden, Leeuwarderadeel, Menaldumadeel, Ooststellingwerf, Schoterland, Smallingerland, Sneek, Stavoren, Tietjerksteraddel, Weststellingwerf, Baarderadeel, Barradeel, Het Bildt, Doniawerstal, Aengwirden, Ferwerderadeel, Franekeradeel, Gasteralnd, Haskerland, Hemelumer Oldephaert, Hennaarderadeel, Idaarderadeel, Workum, Oostdongeradeel, Opsterland, Utingeradeel, Westdongeradeel, Wonseradeel, Wymbritseradeel, Ameland, Hindeloopen, Rauwerderhem, Schiermonnikoog, Sloten, IJlst, Lemsterland,
File:hag-ruilen1930.jpg|NRC, 1930
File:hag-ruilen-1933.jpg|Leeuwarder Courant, 1933
File:hag-heldcourant-1934-03-31.jpg|Heldersche Courant, March 31, 1934
File:hag-texel-1942-05-16.jpg|Texelsche Courant, May 16, 1942
</gallery>


[[file:drenthe.hag.jpg|center]]
===Organisation===


'''Drenthe''' <br/>
The stamps were issued by a separate department of the company, the Afdeeling Wapenzegels. They used their own stationery, but the arms were also used on the more generic stationery of the company.
[[Assen]], [[Coevorden]], [[Emmen]], [[Hoogeveen]], [[Meppel]], [[Rolde]], [[Smilde]], [[Zuidlaren|Zuid-Laren]], [[Gieten]], [[Dwingeloo]], [[Peize]]
<gallery widths=250px heights=200px perrow=0>
File:hag-envelop2.jpg|alt=Koffie Hag afdeeling wapenzegels|Cover Afdeeling Wapenzegels (letter to Indonesia)
File:hag-envelop.jpg|alt=Koffie Hag afdeeling wapenzegels|Cover Afdeeling Wapenzegels
File:hag-envelop1.jpg|alt=Koffie Hag afdeeling wapenzegels|Cover Afdeeling Wapenzegels
File:briefhoofd.hag.jpg|alt=Koffie Hag afdeeling wapenzegels|Generic letterheard 1926
</gallery>


[[file:overijssel.hag.jpg|center]]
===International orders===
It was possible to obtain not only Dutch, but also stamps from other countries through the Dutch company. Instead of coupons, the stamps and albums were also sold normally after paying by bank transfer. The company thus issued price lists of the available material.


'''Overijssel'''<br>
Below an example of a price list from 1932. Not all countries had been issued at the time, or were not yet completed.
Almelo, Avereest, Borne, Delden (Stad), Deventer, Diepenveen, Enschede, Genemuiden, Goor, Gramsbergen, Haaksbergen, Hellendoorn, Hengelo, Kampen, Losser, Lonneker, Oldenzaal, Olst, Ommen, Steenwijk, Rijssen, Tubbergen, Vollenhove (Ambt), Hasselt, Wierden, Zwolle, Staphorst, Vriezenveen, Vollenhove (Stad), Dalfsen, Denekamp, Den Ham, Hardenberg (Ambt), Holten, Markelo, Nieuwleusen, Steenwijkerwold, Wijhe, Zwartsluis, Zwollerkerspel, Giethoorn, Hardenberg (Stad), Grafhorst, Ootmarsum, Diepenheim, Bathmen, Blankenham, Blokzijl, Heino, IJsselmuiden, Kuinre, Oldemarkt, Wanneperveen, Wilsum, Zalk en Veecaten, Delden (Ambt), Raalte, Weerselo
*[https://www.heraldry-wiki.com/cds/hag/nl/nl-pryslyst1932.pdf Price list of 1932]


[[file:gelderland.hag.jpg|center]]
Below an interesting price list of September 1940, just after the start of the Second World War. As the albums were ordered in other countries, is is mentioned at the end of the letter that delivery times are longer than usual and that the French and UK albums are not available at all (they are listed though). The Polish and Czechoslovak albums are not listed at all.  


'''Gelderland''' <br/>
*[https://www.heraldry-wiki.com/cds/hag/nl/pricelist.pdf Price list of 1940]
Apeldoorn, Arnhem, Brummen, Culemborg, Didam, Doesburg, Doetinchem, Ede, Hengelo, Eibergen, Epe, Ermelo, Geldermalsen, Gorsel, Harderwijk, Lochem, Nijkerk, Nijmegen, Tiel, Rheden, Winterswijk, Zutphen, Vorden, Hattem, Dodewaard, Wageningen, Buren, Aalten, Barneveld, Borculo, Doornspijk, Driel, Druten, Duiven, Elst, Groenlo, Millingen, Heerde, Herwen en Aerdt, Huissen, Laren, Lichtenvoorde, Lienden, Maurik, Oldenbroek, Putten, Renkum-I, Renkum-II, Ruurlo, Steenderen, Ubbergen, Voorst, Zaltbommel, Rossum, Ammerzoden, Angerlo, Appeltern, Batenburg, Beesd, Bergharen, Beuningen, Beusichem, Brakel, Buurmalsen, Deil, Dinxperlo, Dreumel, Echteld, Elburg, Est en Opijnen, Gameren, Gendringen, Gendt, Hedel, Heerewaarden, Hemmen, Herwijnen, Heumen, Horssen, Hummelo en Keppel, Hurwenen, Kerkwijk, Nederhemert, Ophemert, Pannerden, Poederoijen, Rosendaal, Scherpenzeel, Varik, Waardenburg, Wadenoijen, Wehl, Westervoort, Zoelen, Zuilichem, Bergh, Groesbeek, Warnsveld, Wijghen, Wisch, Zelhem, Zevenaar, Vuren


[[file:utrecht.hag.jpg|center]]
==Advertising==
The issuing of the stamp albums was also promoted in the general advertising of the company in journals and magazines. Several examples are shown below, dating from 1927-36.  


'''Utrecht''' <br/>
Announcements of the release of the albums itself in newspaper articles, some examples are shown below :
Loenen, Maarssen, Amersfoort, Rhenen, Bilt de, Breukelen-Nijenrode, Doorn, Driebergen, Zeist, Kamerik, Rijsenburg, Soest, Utrecht, Veenendaal, Breukelen-Sint Pieters, Abcoude-Baambrugge, Amerongen, Baarn-I, Abcoude-Proosdij, Bunschoten, Jutphaas, Loosdrecht, Mijdrecht, Vreeswijk, Woudenberg, Eemnes, Houten, Montfoort, Harmelen, Willeskop, IJsselstein, Maartensdijk, Vinkeveen, Waverveen, Wijk bij Duurstede, Linschoten, Achttienhoven, Benschop, Bunnik, Haarzuilens, Hoenkoop, Jaarsveld, Kockengen, Leersum, Lopik, Maarsseveen, Odijk, Oudenrijn, Polsbroek, Renswoude, Schalkwijk, Snelrewaard, Stoutenburg, Tienhoven, Vleuten, Zuylen, Vreeland, Werckhoven, Westbroek, Willige Langerak, Wilnis, Zegveld
<gallery perrow=0>
File:hag-centrum-1925-02-07.jpg|Het Centrum 07-02-1925
File:hag-nrc-1925-02-07.jpg|NRC February 7, 1925
File:hag-nrc-1925-02-14.jpg|NRC February 14, 1925
File:hag-nrc-1925-04-06.jpg|NRC April 6, 1925
File:hag-verkenner.jpg|De Verkenner April 1928
File:hag-heldcourant-1929-03-09.jpg|Heldersche Courant March 9, 1929
File:hag-centrum-1929-10-09.jpg|Het Centrum October 9, 1929
File:hag-grams-1933-12-23.jpg|De Groene Amsterdammer 23-12-1933
File:hag-vaderland-1934-01-22.jpg|Het Vaderland, January 22, 1934
File:hag-alkmcourant-1934-02-08.jpg|Alkmaarder Courant, February 8, 1934
File:hag-heldcourant-1934-03-24.jpg|Heldersche Courant, March 24, 1934
File:hag-apelcourant-1935-11-11.jpg|Nieuwe Apeldoornsche Courant, November 11, 1935 (arms of famous persons)


[[file:bussum.hag.jpg|center]]
</gallery>


'''Noord-Holland''' <br/>
General advertisement with reference to the albums was very popular. Advertisements appeared in many local and national newspapers. Very often the advertisment was identical as used in other countries. In different newspapers different arms could be used in the same advertisement. The asvertisements also were used in the Dutch East Indies at the time, using different images of arms.
Amsterdam, Haarlem, Bussum, Helder (Den), Castricum, Bennebroek, Beverwijk, Edam, Bloemendaal, Alkmaar, Blaricum, Egmond aan Zee, Enkhuizen, Hilversum, Hoorn, Huizen, Laren, Medemblik, Monnikendam, Aalsmeer, Heemstede, Muiden, Naarden, Purmerend, Schagen, Schoten, Terschelling, Texel, Uitgeest, Velsen, Weesp, Wijk aan Zee en Duin, Zaandam, Wormerveer, Zandvoort, Haarlemmermeer, Andijk, Anna Paulowna, Assendelft, Beemster, Grootebroek, Haarlemmerliede, Harenkarspel, Heemskerk, Heerhugowaard, Heiloo, Koog aan de Zaan, Krommenie, Nieuwer-Amstel, Oostzaan, Ouder-Amstel, Uithoorn, Urk, Weesperkarspel, Wieringen, Wormer, Zijpe, Berkhout, Blokker, Bovenkarspel, Broek op Langendijk, Bergen, Zaandijk, Abbekerk, Akersloot, Ankeveen, Avenhorn, Barsingerhorn, Beets, Broek in Waterland, Diemen, Egmond-Binnen, Graft, Warmenhuizen, Hensbroek, Hoogkarspel, Hoogwoud, Ilpendam, Jisp, Callantsoog, Catwoude, Koedijk, Kortenhoef, Kwadijk, Landsmeer, Limmen, Sint Maarten, Marken, Middelie, Midwoud, Nederhorst den Berg, Nibbixwoud, Nieuwe Niedorp, Noord Scharwoude, Obdam, Oosthuizen, Opmeer, Opperdoes, Oterleek, 's Graveland, Ouddorp, Oudendijk, Oude-Niedorp, Oudkarspel, Sint Pancras, Petten, Rijp de, Schellinkhout, Schermerhoorn, Schoorl, Sijbekarspel, Spaarndam, Spanbroek, Twisk, Ursum, Venhuizen, Vlieland, Warder, Wervershoof, Westwoud, Westzaan, Wieringerwaard, Wijdenes, Wijde Wormer, Winkel, Wognum, Zuid en Noord Schermer, Zuid Scharwoude, Zwaag


[[file:schiedam.hag.jpg|center]]
Selected by date :
<gallery perrow=0>
File:hag-nrc-1924-11-24.jpg|NRC November 24, 1924
File:hag-heldcourant-1924-11-25.jpg|Heldersche Courant, November 25, 1924
File:hag-nwisrweekblad-1926-04-09.jpg|Nieuw Israëlitisch Weekblad, April 9, 1926
File:hag-nrc-1929-10-07.jpg|NRC October 7, 1929
File:hag-advertentie4.jpg|Leeuwarder Courant, February 7, 1927
File:hag-nrc-1929-10-07.jpg|NRC October 7, 1929
File:hag-telegraaf-1929-10-07.jpg|Telegraaf October 7, 1929
File:hag-nrc-1929-10-25.jpg|NRC October 25, 1929
File:hag-telegraaf-1929-10-25.jpg|Telegraaf October 25, 1929
File:hag-nrc-1929-11-22.jpg|NRC November 22, 1929
File:hag-nrc-1929-11-29.jpg|NRC November 29, 1929
File:hag-nrc-1929-12-20.jpg|NRC December 20, 1929
File:hag-advertentie5.jpg|Leeuwarder Courant, February 14, 1930
File:hag-advertentie7.jpg|Leeuwarder Courant, February 21, 1930
File:hag-gelderlander-1930-04-04.jpg|Gelderlander, April 4, 1930
File:hag-heldcourant-1930-04-17.jpg|Heldersche Courant, April 17, 1930
File:hag-gelderlander-1930-04-18.jpg|Gelderlander, April 18, 1930
File:hag-grams-1930-04-19.jpg|Groene Amsterdammer, April 19, 1930
File:hag-heldcourant-1930-04-24.jpg|Heldersche Courant, April 24, 1930
File:hag-heldcourant-1930-05-01.jpg|Heldersche Courant, May 1, 1930
File:hag-soerhan-1930-09-19.jpg|Soerabaijasch Handelsblad September 19, 1930
File:hag-soerhan-1930-10-17.jpg|Soerabaijasch Handelsblad October 17, 1930
File:hag-grams-1931-10-03.jpg|Groene Amsterdammer, October 3, 1931
File:hag-grams-1931-10-31.jpg|Groene Amsterdammer, October 31, 1931
File:hag-grams-1931-11-28.jpg|Groene Amsterdammer, November 28, 1931
File:hag-advertentie6.jpg|Leeuwarder Courant, October 14, 1932
</gallery>


'''Zuid Holland''' <br/>
A series of advertisements for a new factory in 1936, with the images of the albums:
Alblasserdam, Hardinxveld, Bodegraven, Hillegom, Brielle, Leerdam, Dirksland, Dordrecht, Gorinchem, Gouda, 's Gravenhage, Katwijk, Leiden, Lekkerkerk, Lisse, Maassluis, Noordwijk, Overschie, Pynacker, Alphen aan de Rijn, Boskoop, Delft, Monster, Ridderkerk, Rijswijk, Rotterdam, Sassenheim, Schiedam, Schoonhoven, Vlaardingen, Voorburg, Voorschoten, Wassenaar, Woerden, Zevenhuizen, Oegstgeest, Ter Aar, Alkemade, Barendrecht, Bergambacht, Berkel en Rodenrijs, Dubbeldam, Hazerswoude, Hendrik-Ido-Ambacht, IJsselmonde, Capelle aan den IJssel, Krimpen aan den IJssel, Maasland, Naaldwijk, Nieuwerkerk aan den IJssel, Nieuw-Lekkerland, Noordwijkerhout, Numansdorp, Zoeterwoude, Oud-Beyerland, Ouddorp, Hillegersberg, Ouderkerk aan den IJssel, Papendrecht, 's Gravendeel, Sommelsdijk, 's Gravenzande, Middelharnis-I, Vianen, Pernis, Reeuwijk, Rijnsburg, Sliedrecht, Stompwijk, Strijen, Waddinxveen, Veur, Abbenbroek, Ameide, Ammerstol, Arkel, Asperen, Benthuizen, Bergschenhoek, Bleiswijjk, Bleskensgraaf, Bommel Den, Brandwijk, Everdingen, Geervliet, Giessen-Nieuwkerk, Goedereede, Gouderak, Goudriaan, Goudswaard, Groot-Ammers, Haastrecht, Hagestein, Heenvliet, Heerjansdam, Hei- en Boeicop, Heinenoord, Hekendorp, Hellevoetsluis, Herkingen, Heukelom, Hoogblokland, Hoogvliet, Hoornaar, Kedichem, Kethel en Spaland, Klaaswaal, Krimpen aan de Lek, Koudekerk, Langerak, Lange Ruige Weide, Leerbroek, Leiderdorp, Leimuiden, Lexmond, Lier De, Meerkerk, Melissant, Mijnsheerenland, Moercapelle, Molenaarsgraaf, Moordrecht, Nieuw-Beijerland, Nieuwenhoorn, Nieuwe-Tonge, Nieuw-Helvoet, Nieuwkoop, Nieuwland, Nieuwpoort, Nieuwveen, Noordeloos, Ooltgensplaat, Oostvoorne, Oud-Alblas, Oudenhoorn, Oude-Tonge, Oudewater, Papekop, Piershil, Poortugaal, Puttershoek, Rijnzaterwoude, Rockanje, Rhoon, Rozenburg, Schelluinen, Schiebroek, Schipluiden, Schoonrewoerd, Stad aan 't Haringvliet, Stellendam, Stolwijk, Streefkerk, Tienhoven, Valkenburg, Vierpolders, Vlaardingerambacht, Vlist, Voorhout, Waarder, Warmond, Wateringen, Westmaas, Wijngaarden, Wopubrugge, Zegwaart, Zevenhoven, Zoetermeer, Zuid-Beijerland, Zuidland, Zwammerdam, Zwartewaal, Zwijndrecht, Maasdam
<gallery>
File:hag-advertentie1.jpg|Large advertisement on building of new factory (1)
File:hag-advertentie2.jpg|Large advertisement on building of new factory (2)
File:hag-advertentie3.jpg|Large advertisement on building of new factory (3)
File:hag-heldcourant-1936-04-30.jpg|Large advertisement on building of new factory (4)
</gallery>


[[file:baarland.hag.jpg|center]]
==Other material==


'''Zeeland''' <br/>
===Mini folder===
Arnemuiden, Axel, Breskens, Colijnsplaat, Ellewoutsdijk, Goes, Hulst, Koudekerke, Kruiningen, Clinge, Sint Jansteen, Middelburg, Sas van Gent, Terneuzen, IJzendijke, Vlissingen, Zierikzee, Kortgene, 's Heer Arendskerke, Tholen, Hontenisse, Stavenisse, Sluis, Wissenkerke, Zaamslag, Aardenburg, Sint Annaland, Biervliet, Borssele, Brouwershaven, Bruinisse, Domburg, Sint Philipsland, Oostkapelle, Groede, Haamstede, Aagtekerke, Baarland, Biggekerke, Boschkapelle, Burgh, Dreischor, Driewegen, Duivendijke, Elkersee, Ellemeet, Filippine, 's Gravenpolder, Grijpskerke, Retranchement, 's Heerenhoek, Hengstdijk, Hoedekenskerke, Hoek, Hoofdplaat, Kadzand, Kapelle, Kats, Kattendijke, Kerkwerve, Kloetinge, Koewacht, Krabbendijke, Sint Kruis, Sint Laurens, Sint Maartensdijk, Meliskerke, Nieuw en Sint Joosland, Nieuwerkerk, Nieuwvliet, Nisse, Noordgouwe, 's Heerabtskerke, Noordwelle, Oostburg, Oost en West Souburg, Oosterland, Ossenisse, Oudelande, Oud-Vossemeer, Ouwerkerk, Overslag, Ovezand, Poortvliet, Renesse, Rilland-Bath, Ritthem, Scherpenisse, Schoondijke, Schore, Serooskerke (Sch), Serooskerke (W), Stoppeldijk, Vere, Vrouwepolder, Waarde, Waterlandkerkje, Wemeldinge, Westdorpe, Westkapelle, Wolphaartsdijk, Zonnemaire, Zoutelande, Zuiddorpe, Zuidzande, Grauw en Langedam, Yerseke, Heinkenszand
This is a small folder (7x10 cm) issued in 1926-1927 to promote the albums. It has 4 pages; the first page looks like the album cover, the second has a stamp (different stamps were used), the third provides background  and the back is advertising for the company. The issue date is not mentioned, but estimated based on the text: '280 stamps have been issued'
<gallery widths=250px heights=200px perrow=0>
File:a6kaartje1.hagnl.jpg|alt=Koffie hag 16 reclamekaartje (1926)|page 1
File:a6kaartje2.hagnl.jpg|alt=Koffie hag 16 reclamekaartje (1926)|page 2
File:a6kaartje3.hagnl.jpg|alt=Koffie hag 16 reclamekaartje (1926)|page 3
File:a6kaartje4.hagnl.jpg|alt=Koffie hag 16 reclamekaartje (1926)|page 4
</gallery>


[[file:chaam.hag.jpg|center]]


'''Noord Brabant''' <br/>
Boxmeer, Boxtel, Deurne, Dongen, Eindhoven, Geldrop, Ginneken en Bavel, Goirle, Grave, Bergen op Zoom, Breda, 's Gravemoer, Helmond, 's Hertogenbosch, Klundert, Oirschot, Oosterhout, Oss, Oudenbosch, Princenhage, Raamsdonk, Roosendaal en Nispen, Tilburg, Valkenswaard, Zevenbergen, Waalwijk, Steenbergen, Bergeijk, Almkerk, Asten, Budel, Dinteloord, Dussen, Etten en Leur, Fijnaart en Heijningen, Gemert, Leende, Halsteren, Hoeven, Hooge en Lage Zwaluwe, Loop-op-Zand, Made en Drimmelen, Sint Michiels Gestel, Mierlo, Sint Oedenrode, Oisterwijk, Oud en Nieuw Gastel, Rijsbergen, Rucphen, Udenhout, Lierop, Terheyden, Teteringen, Uden, Veghel, Veldhoven, Vlijmen, Vught, Werkendam, Woensdrecht, Wouw, Someren, Zundert, Aarle-Rixtel, Alem, Alfen en Riel, Andel, Baarle-Nassau, Beek en Donk, Beers, Berghem, Bakel en Milheeze, Berkel-Enschot, Berlikum, Beugen en Rijkevoort, Bladel en Netersel, Boekel, Borkel en Schaft, Chaam, Diessen, Dinther, Dommelen, Drunen, Den Dungen, Eersel, Eethen, Empel en Meerwijk, Engelen, Erp, Esch, Escharen, Gassel, Geertruidenberg, Geffen, Giessen, Haps, Haaren, Willemstad, Gilze en Rijen, Hedikhuizen, Heesch, Heeswijjk en Dinther, Heeze, Helvoirt, De Herpen, Herpt en Bern, Heusden, Hilvarenbeek, Hooge en Lage Mierde, Hoogeloon, Huybergen, Cromvoirt, Cuijk en Sint Agatha, Liempde, Lieshout, Linden, Lith, Luijksgestel, Maarheeze, Maashees en Overloon, Megen, Mill en Sint Hubert, Moergestel, Nieuwkuijk, Nieuw Vosmeer, Nistelrode, Nuland, Nuenen, Oeffelt, Oijen en Teeffelen, Oostelbeers, Oploo, Ossendrecht, Oud-Heusden, Putte, Ravenstein, Reek, Reusel, Riethoven, Rijswijk, Rosmalen, Sambeek, Schayk, Schijndel, Soerendonk, Standdaarbuiten, Stiphout, Veen, Velp, Vessem, Vierlingsbeek, Waalre, Wanroy, Waspik, De Werken, Westerhoven, Wijk en Aalburg, Woudrichem, Zeeland, Son en Breugel, Sprang, Capelle, Best


[[file:voerendaal.hag.jpg|center]]
====Promotion letters====
In 1930 the company issued a leaflet to new customers on the albums and the arms series.  Click [http://www.heraldry-wiki.com/cds/hag/nl/folder2.pdf here] for the leaflet (4 pages).


'''Limburg''' <br/>
When the second series of stamps were issued the company sent a promotion letter to all known customers and/or buyers of the first series to announce the second series. The letter, dated November 1933, states that new series were to be issued, but mentions only the series about ‘New and changed municipal arms', the second series of Netherlands East Indies, and the first series of the personal arms. The other series were not mentioned and probably not planned at the time.
Bergen (Well.), Brunssum, Echt, Geleen, Heerlen, Helden, Horst, Kerkrade, Maasbree, Hoensbroek, Maastricht, Meerssen, Nederweert, Nuth, Roermond, Schaesberg, Schinnen, Simpelveld, Sittard, Tegelen, Vaals, Valkenburg, Venlo, Venray, Weert, Wittem, Gennep, Arcen en Velden, Beek, Beesel, Eijsden, Heer, Berg en Terblijt, Nieuwenhagen, Susteren, Houthem, Voerendaal, Swalmen, Bocholtz, Wanssum, Elsloo, Born, Gulpen, Heythuysen, Horn, Ambij, Amstenrade, Beegden, Bingelrade, Borgharen, Broekhuizen, Grathem, Grevenbicht, Gronsveld, Haelen, Heel en Panheel, Herten, Itteren, Jabeek, Cadier en Keer, Linne, Maasbracht, Merkelbeek, Mook en Middelaar, Munstergeleen, Neer, Neeritter, Obbicht en Papenhoven, Ohé en Laak, Oirsbeek, Oud-Valkenburg, Roggel, Buggenum, Roosteren, Schimmert, Spaubeek, Stramproy, Stein, Stevensweert, Thorn, Ulestraten, Urmond, Vlodrop, Wessem, Wylre, Wijnandsrade, Kessel, Meerlo, Meijel, Montfort, Ottersum, Schinveld, Sevenum, Belfeld
<gallery>
File:hag-brief1.jpg
File:hag-brief2.jpg
</gallery>
(Click on pictures to enlarge)


[[file:ezinge.hag.jpg|center]]
====Promotion Brochures====
Besides the advertising in newspapers and journals, the company also issued specific promotional brochures for the albums. Several versions of these exist:
* Brochure 1 : 4 pages. Recognisable features are 1) the list of errata only list 9 stamps and 2) last page has advertisement for 'Hagjes' and 3) this brochure still has an ordering list. These were later issued separately. Date : Summer/Autumn 1931, as the second album is expected to be available before December 5, 1931. [[File:hag-nl-brochure1.pdf]]
* Brochure 2 : 4 pages. Recognisable features are 1) on the first page the second series of Album II is to be issued and 2) the date of February 1932 stated on page 3. There is no ordering list anymore.  [[File:hag-nl-brochure2.pdf]]
* Brochure 3 : 4 pages. Recognisable features are 1) the list of stamps of the second series of Album II on the first page and 2) on the last page the series V and VI can be collected. Date : probably  December 1, 1933 as this date is printed on the last page bottom left. [[File:hag-nl-brochure3.pdf]]


'''Errata en Aanvullingen'''<br>
A special promotion brochure was issued in 1936 and measured only 5,5x 5 cm and has 18 pages:
Maasland, Wijk bij Duurstede, Nigtevecht, Herwen en Aerdt, Oldehove, Ezinge, Ellemeet, Halsteren, Oud en Nieuw Gastel, Ossendrecht
*[http://www.ngw.nl/cds/hag/nl/bonnenboekje.pdf Brochure 3]


[[file:aarlanderveen.hag.jpg|center]]
The albums were also mentioned in the general promotion brochures and catalogues of the company. One could collect points not only for the albums, but also for other items. All these items were also for sale directly, by placing an order with the local grocery. Three such lists are shown here, all without date.


'''Voormalige Gemeenten'''<br>
*[http://www.ngw.nl/cds/hag/nl/nl-premiumlist1.pdf Catalogue 1]
Aalst, Aarlanderveen, Abtsregt, Adriaan Pieter, Albrandswaard, Almelo (Ambt), Sint Anna ter Muiden, Baardwijk, Beltrum, Berkenrode, Besoyen, Biert c.a., Bokhoven, Bommenede, Broek Thuil c.a.,Charlois, Cillaarshoek, Darthuizen, Delfshaven, Dieden, Drongelen, Duizel, Emmikhoven, Fort-Bath, Gapinge, Gestel, De Groote Lindt, Groothuizen, 's Heerhendrikkinderen, Heer Oudelands Ambacht, Heille, Hodenpijl, 't Hof van Delft, Kalslagen, Katendrecht, Kijfhoek, De Kleine Lindt, Kralingen, Loosduinen, Sint Maartensregt, Meeuwen, De Mijl, Nieuwendam, Oerle, Ommen (Ambt), Onwaard, Oudshoorn, Oud-Vroenhoven, Sint Pieter, Ransdorp, Rijsoort, Rilland, Roxenisse, Schardam, Scharwoude, Schellingwoude, Simonshaven, Sloten, Sluipwijk, Stormpolder, Stratum, Strevelshoek, Strijp, Tongelre, Veenhuizen, Vliet, Vlierden, Vrijenban, Vrijhoeve-Capel, Wieldrecht, Woensel, Zes-Gehuchten, Zouteveen, Zuidbroek, Zuid Polsbroek
*[http://www.ngw.nl/cds/hag/nl/nl-premiumlist2.pdf Catalogue 2]
*[http://www.ngw.nl/cds/hag/nl/nl-premiumlist3.pdf Catalogue 3]


[[file:tegal.hag.jpg|center]]
====Children's contest====
A unique advertising feature, only used in Holland as far as I know, were colouring contests for children. Children of different ages could colour some of the arms.


'''Oost-Indië I''' <br/>
At least four contests were run; one in 1925, in 1929, in 1930 in the Dutch East Indies, and in 1934.
Batavia, Buitenzorg, Bandoeng, Cheribon, Tegal, Pekalongan, Semarang, Soerabaja, Malang, Blitar, Banjoewangi, Medan, Oadang, Palembang, De Lampongs, Makassar, Suriname


[[file:magelang.hag.jpg|center]]
First Contest :<br>
*Official announcement leaflet first contest [[File:nl-contest1929.pdf]]  


'''Oost-Indië II''' <br/>
I have not much information on this contest, except a letter to a winner from 1925.<br>
Bandoeng, Batavia, Blitar, Buitenzorg, Madioen, Magelang, Menado, Minahasa, Modjokerto, Salatiga, Soekaboemi, West-Java, Amboina, Cheribon, Makassar, Pasoeroean, Tegal, Tjiandjoer
[[File:hag-winnaar.jpg|350 px|Arms of {{PAGENAME}}]] (click to enlarge)


[[file:nijbroek.hag.jpg|center]]
Second Contest:<br>
For this I have some announcements and results from newspaper articles as well as the official announcement brochures:  


'''Heerlijkheden etc.''' <br/>
*Official announcement leaflet second contest [[File:nl-contest1929a.pdf]]
Aagtekerke, Aalst, Albrantswaard, Amelisweerd, Amerongen, Sint Anthonis, St. Anthonius, Baak, Baarsdorp, Barlham, Bergen in Kennemerland, Berkenrode, Biesland, Blikkenburg, Blitterswijk, Blokland, Bloys, Botland, Brigdamme, Brijdorpe, Burgst, Buttinge, Cadier, Campen, Cleverskerke, Cromstrijën, Demrick, Den Tol, De Vuursche, Ten Donk, Doorwerth, Drakestein, Duivenvoorde, Eversdijk, Geersdijke, Geesteren, 's Gravenambacht, 's Grevelduin-Capel, Groet, Haamstede, Haeften, Hakfort, 's Heeren Jansland, Hellouw, Hinderstein, Holij, Hoogelande, Hood- en Woud Harnasch, Hoogkerk c.c., Ijzendoorn, Indijk, Jutphaas Nedereind, Jutphaas Overeind, Kampferbeke, Kattendijke, Kell, Kenenburg, Keppel, Kerkwijk, Kersbergen, Kessel, Klaaskinderkerke, Langerak, Leede en Oudewaard, Lek en Stormpolder, Leusden, Lichtenberg, Limmen, Looperskapelle, Maire, Maren, Meijnerswijk, Middachten, Mijnden, Nederhorst den Berg, Nederveen-Cappel, Nederwetten, Nerijnen, Netterden, Niemandsvriend, Nieuw Amelisweerd, Nieuwerkerk, Niftrik, Nijbroek, Oostbeveland, Oosterwijk, Oost-Souburg, Ophoven, Oterleek, Oudaan, Oud-Amelisweerd, Petten en Nolmerban, Sint Philipsland, Pijlsweerd, Poppekerke, Rengerskerke, Renswoude, Reijerscop c.a., Rijsenburg, Ritthem, Rodenburgh, Rosendaal, Ruwiel, Scherpenseel, Slochteren, Soetelingskerke, Spieringshoek, Sterkenburg, Stevensweerd c.a., Ter Aa, Terborg, Tiellandt, Twello, Valkenisse, Verwolde, Vliet, Voshol, Vredewold, Vrijenban, Vrijenhoeven, Vrijenhof, Vuilkoop, Waarden, Waardenburg, Westenschouwen, Westervoort, Westkerke, West-Souburg, Wieldrecht, Wildenborch, Williskop, Wissekerke, 't Woud, Zaamslag c.a., Zaanen, Zalk en Veecaten, Zeddam, Zuijlenstein, Zwake


[[file:nederwaard.hag.jpg|center]]
<gallery>
File:hag-ad-1929-05-19.jpg|Announcement (Algemeen Handelsblad 19-05-1929)
File:hag-telegraaf-1929-05-24.jpg|Announcement (Telegraaf 24-05-1929)
File:hag-nrc-1929-05-27.jpg|Announcement (NRC 27-05-1929)
File:hag-nrc-1929-09-27.jpg|Announcement (NRC 27-09-1929)
File:hag-ad-1929-09-29.jpg|Announcement (Algemeen Handelsblad  29-09-1929)
File:hag-vaderland-1930-05-17.jpg|Results (Het Vaderland 17-05-1930)
</gallery>
Third Contest: <br>
This was basically the same as the second Dutch contest, but run in the Dutch East Indies.  
<gallery>
File:hag-nieuwsdagni-1930-07-25.jpg|Announcement  (Het nieuws van den dag voor Nederlandsch-Indië 25-07-1930)
File:hag-soerhan-1930-07-25.jpg|Announcement  (Soerabaijaans Handelsblad 25-07-1930)
</gallery>


'''Waterschappen''' <br/>
Fourth contest:<br>
Aduarder Zijlvest, Alblasserwaard, Oud Land van Altena, Amstelland, Anna Paulowna, Lande van Arkel, Asperen, Beemster, Bijlmermeer, Buikslotermeer c.a., Bunschoter Dijken, Land van Buuren, Delftland, Dorpsterzijl, Dregterland, Rivier d'Eem, Eendrachtspolder, Stad en Lande van Gooiland, Haarlemmermeerpolder, Hoogen Boezem achter Haastrecht, Stad en Lande van Heusden, Hunsingo, Koekendijk, Krimpenerwaard, Lek, Nederwaard, Niedorper Kogge, Nijmegen, Noordeindermeer, Noord Hollandsch Noorderkwartier, Ooij, Overwaard, Purmer, Burg van Putten, Rhenensche Neude c.a., Rijnland, Schager Kogge, Schieland, Slaperdijk, Sommelsdijk, Termunter Zijlvest, Veenendaal, Land van Vianen, Vier Noorder Koggen, Vijf Heeren Landen, Vollenhove, Lande van Voorne, Walcheren, Waterland, Westerkwartier, Wilhelmina Polder, Winsummer Zijlvest, Breede Watering Bewesten Yerseke, Zwijndrechtse Waard, Woerden, Bildtpollen, Oud Bildt, Nieuw Bildt, Engwierumer Polder, Zeedijken van Ferwerderadeel, Grieën, Nes-Buren, Zeedijken van Kollumer- en Nieuwkruisland, Oosterpolder Zeedijk onder Holwerd, Westpolder Zeedijk onder Holwerd, Zeedijken van Oostdongeradeel, Zeedijken van Westdongeradeel, Sneeker Oudvaart, Ternaarderpolder, Vijfdeelen Zeedijken Binnendijks, Vijfdeelen Zeedijken Buitendijks, Zeven Grietenijen en stad Sloten
For this the company issued in 1934 a leaflet with three uncoloured large size arms. The easiest, Wassenaar, was for children up to 12 years of age, the second (Lopik) for 13 and 14 year olds and the most difficult one (Avenhorn) was for children older than 15 years. for each category a number of prizes was available. The drawings were to be send before May 15, 1934.


[[file:eelde.hag.jpg|center]]
*[http://www.heraldry-wiki.com/cds/hag/nl/colourcontest.pdf Colour Contest Brochure]
*[http://www.heraldry-wiki.com/cds/hag/nl/contest1934.pdf Accompanying letter]


'''Nieuwe en Gewijzigde Gemeentewapens''' <br/>
Laren (NH), Berkenwoude, Middelharnis, Nootdorp, Baarn, Haarzuilens, Houten, Bemmel, Gendringen, Heteren, Neede, Overasselt, Valburg, Kamperveen, Anloo, Eelde, Gasselte, Oosterhesselen, Roden, Schoonebeek, Sleen, Vries, Marum, Muntendam, Nieuwolda, Oldekerk, 't Zandt, Zuidbroek, Deurne, Baexem, Bergen (Limb.), Eygelshoven, Hulsberg, Klimmen, Maasniel, Nieuwstad, Terschelling, Schoonhoven, Driebergen-Rijsenburg, Beilen, Dalen, Winschoten, Ossendrecht, Ubach over Worms


[[file:125.hag.jpg|center]]


'''Historische Geslachten deel 1''' <br/>
===Traffic game===
Willem Prins van Oranje, Juliana Gravin van Stolberg, Anna van Egmond – Gravin van Buren, Anna Hertogin van Saksen, Charlotte de Bourbon, Louise de Colligny, Jan Graaf van Nassau, Philips van Marnix – Heer van Sint Aldegonde, Lamoraal Graaf van Egmond, Philips van Montmorency – Graaf van Hoorn, Philips II – Koning van Spanje, Margaretha Hertogin van parma, Kardinaal de Granvelle, Wigle van Aytta van Zwichem (Viglius), Charles Graaf van Berlaymont, Joachim Hopperus (Hoppers), Louis del Rio, Josse (Joost) de Courteville, Simon Renard, Jan van Glimes – Markgraaf van Bergen, Anthony van Lalaing – Graaf van Hoogstraten, Charles de Brimeu – Graaf van Megen, Hendrik van Brederode, Floris van Pallandt – Graaf van Culemborg, Willem IV Graaf van den Bergh, Anthonis van Stralen – Heer van Merxem, Jan de Casembroot – Heer van Backerzeele, Jan van Hinckaert – Heer van Ohain, Jean de Ligne – Graaf van Aremberg, Peter Ernst II – Graaf van Mansfeld, Philips van Croy – Hertog van Aerschot, Karel van Croy – Markies van Havré, Philips van Sint Aldegonde – Heer van Noircarmes, Philips de Lannoy – Heer van Beauvoir, Erik II – Hertog van Brunswijk, Thomas Gresham, Albert van Loo – Heer van Hodenpijl, Diederik Sonoy (Snoey), Jacobus van Wesembeke, Unico Manninga, Charles en Louis de Boisot, Albrecht van Huchtenbrouck, Adriaan van Swieten – Heer van Kalslagen, Caper van der Heyden (Casparus Heydanus), Willem Bardes (Bardesius), Paulus Buys, Ferdinand Alvarez de Toledo – Hertog van Alva, Willem van der Linden (Guilielmus Lindanus), Adriaan Nicolai (Hadrianus Marius), Jan de Blasere, Jacob Hessels, Casper de Robles – Heer van Billy, Maximilian de Hennin – Heer van Bossu, Francois van Boschhuizen, Christofore de Mondragon, Pieter Adriaansz van der Werff, Baerte van Idsaerda, Adreon de Bergues – Heer van Dolhain, Gislain de Fiennes – Heer van Lumbers, Artus van Brederode, Willem van der Marck – Baron de Lumey, Cornelis van Beveren (De Bevere), Adriaan van Blyenburg – Heer van Schobbeland, Willem van Zuylen van Nyevelt, Bartold Entens de Mentheda, Willem van Bloys van Treslong, Jacob Cabeliau – Heer van Mulhem, Nicolaas Ruychaver, Jerôme Tseraerts, Willem van Bronckhorst en Batenburg, Doeke (Duco) Martena, Cornelis Dirkszoon, Wigbolt Ripperda, Thomas Morgan, Jelis Pieck – Heer van Enspieck, Francois Heer van La Noue, Johan van Alendorp, Jacob van den Eynde, Jacob Oem van Wyngaarden, Pieter Dirksz Hasselaer, Jasper van der Noot – Heer van Carlo, Arend van Dorp – Heer van Teemsche, Juan Luis de la Cerde – Hertog van Media Celi, Luis de Requesens, Jeronimus van Tuyl van Serooskerke, Cornelius Musius (Muys), Elbertus Leoninus (le Lion), Johan van der Does – Heer van Noordwijk, Dirk van Leiden (Van Leeuwen), Cornelis van Cuyck van Mierop, Frederik III Keurvorst van den Paltz, Christoffel van Assonleville, Maximiliaan Vylain – Baron van Rassenghien, Arnold Sasbout – Heer van Spalant, Cornelis Suys – Heer van Rijswijk, Gunther Graaf van Schwartzburg, Johan Onuphrius thoe Schwartsenberg, Johan II van Duvenvoorde, François Maelson, Johan van der Linden, Willem van Hoorn – Heer van Heeze, Jan van Croy – Graaf van Roeulx, Olivier van de Tympel – Heer van Corbeek, Hendrik de Bloeyere (Bloyere), Dirk van Liesveldt, Jan van Hembyze, Willem van de Kethulle – Heer van Assche, Philips Graaf van Lalaing, Philip Graaf van Eberstein, Juan van Oostenrijk, Francisco Verdugo, Francesco de Montesdoca, Sicke van Dekema, Gerard van Groesbeek, Martinus Baudewijns, François de Valois – Hertog van Alençon, Floris Thin (Van Ewijck), Jan Jacobz van Leemput, Adriaan van der Mijle, Gaspar Schetz – Baron van Wesemaele, Adolf van Meetkercke, Adam van Haren, Frederik van Yve, Johan Casimir van den Paltz, Dirk de Bije, Gerrit van Poelgeest – Heer van Homade, Willem Roels (Roelsius), Matthias Aartshertog van Oostenrijk, François van Halewijn – Heer van Sweveghem, Alexander Farnese – Hertog van Parma, Valentin de Pardieu – Heer van La Motte, Philips de Recourt de Licques, Jean Sarrazin (Saracinus), Nicolaas Blancx (Blans), Petrus de Rijcke (Rijckius), Ausonius Galama, Eiso Jarges (Jarghes), Otto Heinrich - Graaf van Swartzenberg, Bernard van Merode – Heer van Sedernich, Agge (Aggaeus) Albarda, Philips Graaf van Hohenlohe-Langenburg, Poppe van Roorda, Wybe van Roorda van Goutum, Reinier Cant, Noël de Caron – Heer van Schoonewalle, Willem Borluut, Caspar van Vosbergen (Vosbergius), Adolf Graaf van Nieuwenaar, Frederik Schenck van Tautenburg, Maarten Schenk van Nideggen, Johan van de Corput (Cornput), Johann Baptiste de Tassis (Taxis), Robert de Melun – Prins van Espinoy, Balthasar Gerard, Wigbold van Eusum – Heer van Nijënoord, John Norris (Norreys), Joost de Soete – Heer van Villers, Armand de Gontaut – Baron de Biron, Gebhart II – Drost van Waldburg, Cornelis Pietrsz Hooft, Paulus Merula (van Maarle of Merle), Renom de France, Pieter Christiaansz Bor, Pieter Cornelisz Boom, Martin Jansz Coster, Adriaan Reiniersz Kromhout, Hendrick Laurensz Spieghel, Cornelis van Nieustad – Heer van Sevenhoven, Bruno van der Dussen, Gerard Prouninck – Heer van Nieuw Herlaer, Johan Taets van Amerongen, Gerlach van der Capellen, Baerte van Idsaerda, Jacob Valcke – Heer van Cats, Cornelis Aerssens – Heer van Spijk, Jacobus van Bouricius, Julius of Jucke van Beijma, Hendrik van Nispen, Hessel Aysma, Haring van Glins, Gerard Amelisz van Hoogeveen, Dirk Jansz Loncq, Willem Cornelisz van Duyvenbode, Jacob de Grijze – Heer van Watervliet, Tiete van Hettinga, Jan de Brauw, Jan Baptiste Houwaert, Reinier van der Duyn, Johan Schimmelpenninck van der Oye, Douwe van Sytzama, Paus Pius V (Michele Ghislieri), Paus Gregorius XIII (Hugues Buonocompagni), Johannes Hauchinus, Johannes van Bruheze, Sasbout Vosmeer, Godfried van Mierlo, Hendrik van Cuyck, Christiaan van Adrichem (Crucius), Jean Grusset (Richardot), Elizabeth – Koningin van Engeland en Schotland, Robert Dudley – Graaf van Leicester, Thomas Cecil – Graaf van Exeter, Andries Hesselt van Dinther, Arent toe Boecop, Reint Alberda, Matthys Berck, Keympe Donia (Harinxma Donia), Jelger van Feytsma, Michiel van Miereveldt, Karel van Mander, Jan de Jonge – Heer van Oosterland, Christoffel Plantijn, Johannes Moretus, Cornelis van Ghistele, Arnout van Eijndhouts, Otto van Egmond – Heer van Keenenburg, Petrus Peck (Peckius), Casper Johannesz Coolhaas, Jan Jakobsz Utenhove, Thomas Tilius (Van Thield), Menso Alting, Johannes Miggrode, Frans van Holtmuelen – Heer van Tegelen, Jacob van Cronenburg, Pieter van Foreest (Petrus Forestus), Jean François le Petit,
In 1939 the company issued a board game for children to promote traffic safety. The game is nearly A3 in size and issued under the Ka-Aba cocoa drink brand. The reverse shows advertising for the heraldry albums.
<gallery widths=250px heights=200px perrow=0>
File:verkeersspel1.hagnl.jpg|alt=Koffie Hag Verkeersspel|Traffic game front
File:verkeersspel2.hagnl.jpg|alt=Koffie Hag Verkeersspel|Traffic game board
File:verkeersspel3.hagnl.jpg|alt=Koffie Hag Verkeersspel|Traffic game reverse
</gallery>


[[file:375.hag.jpg|center]]


'''Historische Geslachten deel 2''' <br/>
====Other====
Maurits – Prins van Oranje, Willem Lodewijk – Graaf van Nassau, Everardus van Reydt (Reidanus), Feye van Heemstra, Sebastiaan van Loosen, Lubbert Turck, Arent van Groenevelt, Simon Stevin, Paulus en Marcellis Bacx, Nicolaas Jansz de Huybert, Johan van Oldebarnevelt, Gilles van Ledeberg, Rombout Hogerbeets, Huig de Groot (Hugo Grotius), Maria van Reigersberch, Nicolaas van Zuylen van Seventer, Johan Strick, Tjalling van Eysinga, Levinus Calvart, John North, William Stanley, Thomas Sackville (Lord Buckhurst), Francis Vere, Charles de Herauguières, Guillaume de Maulde – Heer van Mansart, Willoughby de Eresby (Lord), Robert Devereux – Graaf van Essex, Robert Spencer van Wormleighton, Alonzo Perez van Medina Sidonia, Pieter van der Does – Heer van Rijnsaterwoude, Charles Howard van Effingham, Francis Drake, Hendrik IV – Koning van Frankrijk, Hendrik IV – Koning van Navarre, Albrecht Aartshertog van Oostenrijk, Marc de Rye – Graaf van Varax, Francisco de Mendoça – Admirant van Aragon, Paus Sixtus V (Félice Perretti), Paus Urbanus VII (Giovanni Castagna), Paus Gregorius XIV (Nicolaus Sfondrati), Paus Innocentius IX (Giovanni Facchinetto), Paus Clemens VIII (Ippolito Aldobrandini), Paus Leo IX (Alessandro de Medici), Paus Paulus V (Camillo Borghes), Paus Gregorius XV (Alessandro Ludovisi), Paus Urbanus VIII (Maffeo Barbarini), Ambrogio Markies van Spinola, Charles Bonaventure de Longueval, Philip Bentinck – Heer van Obbicht, Pierre Jennin, François van Aerssen – Heer van Sommelsdijk, Henri de Codt, Walraven van Wittenhorst, Ritsk van Rynia, Wernerus Hellemys (Helmichius), Justinus van Nassau, Jan Huyghen van Linschoten, Cornelis en Frederik de Houtman, Jacob van Heemskerck, Jacob le Maire, Jacob Cornelisz van Neck, Olivier van Noort, Reynier Pauw, Balthasar de Moucheron, Joos de Moor, Cornelis Matelief (de Jonge), Willem de Zoete – Heer van Haultain, Pieter Both, Gerard Reynst, Laurens Reael, Cornelis Haga, Willem Jansz. Blaeu (Blauw), Laurens Jansz Pit, Willem Joosten Dedel, François Wittert, Jacob Willekens, Gerrit Pietrsz Bicker, Simon Willems van der Does, Jan Jaconsz Bal (Huydecoper), Claes Jacobsz Coeckebacker, Jacob Poppen, Wybrand Warwijck, Pieter Cornelisz Hooft, Everard van Reyd (Reidanus), Roemer Visscher, Pieter Schrijver (Petrus Scriverius), Cornelis Gijsbertsz Plemp, Theodore Rodenburg, Gerardus Joannesz Vossius, Caspar van Baerle (Barlaeus), Daniël Heyns (Heynsius), Jacob Cats (Vader Cats), Simon van Beaumont, Joseph Justus Scaliger, Thomas van Erpe (Erpenius), Simon Bisschop (Episcopius), Johannes Polyander à Kerckhove, Rudolf Snel van Royen (Snellius), Cornelis Matthiasz van der Nieustadt, Cornelis van Ghistele, Marcus Zuerius Boxhorn, Ubbo Emmen (Emmius), Pieter van der Cun (Cunaeus), Jacob Hermans (Jacobus Arminius), François Gomaer (Gomarus), Johannes Wtenbogaert, Reynier Donteclock, Philippe du Plessis-Mornay, Jacobus van Toor (Taurinus), Adolph van der Waal – Heer van Moersbergen, Jacobus Trigland, Gerrit Jacob Witsen, Eeuwoud Teelinck, Hendrick van de Putten (Erycius Puteanus), Adriaan van Mathenesse, Benjamin Aubery – Heer van Maurier, Paulus Buys, Roelof van Echten – Heer van Echten, Lodewijk Elsevier, Johannes van Waesberge, Octavio van Veen (Otto Vaenius), Paulus Moreelse, Johannes van Ravesteyn, Hendrik Goltz (Goltzius), Willem Jacobsz Delff, Hendrik Cornelisz de Keyser, Harmen Gysbrecht van de Poll, Enno III Graaf van Oos-Friesland, Henri de la Tour d'Auvergne, Andries de Roy, Albrecht van Egmond van Merestein, Jacques de Malderé (Malleré), Albert Joachimi – Heer van Ostende, Gideon Baron van de Boetzelaer, Dirk Bas Jacobsz, Dudley Carleton – Viscount Dorchester, Johan de Haan, Gilles de Glarges – Heer van Ellemes, Dirk Canter, Hendrik van Helsdingen, Reynier van Asewyn – Heer van Brakel, Aernout Druyvesteyn, Johan Huyssen, Reynier van Persijn – Heer van Couwenhoven, Philips Ram, Laurens Sylla (Sille), Hendrik Pots, Hugo Muys van Holy, Anthonis Duyck, Adriaan van Manmaker, Adriaan Ploos van Amstel, Jacob Schotte (Scotte), Anselmus Beerntsz, Scato Gockinga, Daniël de Hertaing – Heer van Marquette, Henrick van Essen, Michael van Middelhoven, Cornelis van Assendelft, Rienck van Burmania, Ernst van Harinxma thoe Slooten, Symon van Veen – Heer van Hoogeveen, Ewoud Storm van 's Gravesande, Pieter van der Meer, Ernst Casimir Graaf van Nassau-Dietz, Sophia Hertogin van Brunswijk, Pieter van Regemorter, Adriaen Pauw – Heer van Heemstede (I), Adriaen Pauw – Heer van Heemstede (II), Arnold van Randwijck, Willem Boreel – Baron van Vreendijk, Jean Duplessis – Hertog van Richelieu, Michel de Maurissens, Floris van den Bouckhorst, Nicolaas Mutsaerts, Johannes Stalpert van der Wiele, Hartmanus Hartman, Sebastiaan Egberts (Egberti), Pieter Jansz Hooft, Amelis van Amstel van Mijnden, Igram van Schelen, Frederik de Ruyter, Pieter van Opmeer, Cornelis van Pynacker, Jacob Stoop Dirksz, Cornelis van Beveren – Heer van Strevelshoek, Volckert Overlander – Heer van Purmerland, Barthold van Akerlaecken, Maart van Isendoorn à Blois, Ernst van Ittersum tot Nijenhuis, Adriaan Teding van Berkhout, Jacob Thierens, Maarten Jansz van Hoogenhouck, Johannes Bogaert, Pieter Woutersz Crabeth, Reinier Tromper, Paulus van Beresteyn, Michiel Pompe van Meerdervoort, Gijsbertus Ruysch, Gijsbert Hendriksz Dorrenboom, Floris van Teylingen, Jan Merens, Claes Jansz van Rodenburgh, Herman van de Steen, Frans Hendricksz Oetgens, Jacob Boelens Andriesz, Jan Claes Boelensz, Jacob Dircksz de Graef (I), Jacob Dircksz de Graef (II), Baltasar Simonsz Appelman, Cornelis Benningh Jansz Duyvesz, Jan Cornelisz Geelvinck, Ysbrand Albertsz Ben, Gilles Jansz Beth, Nicolaas van Harencarspel, Cornelis Eversdijk, Robbert de Vassy, Willem Teelinck, Jan van der Lisse, Cornelis Cornelisse Mulock, Adriaan Hoffer – Heer van Bommeneede, Jan Anthonisse de Jonge, Lieven van Vrijberghe, Nicolaas Cau, Hendrik Wilbrenninck, Zweder van Appeldoord tot de Poll, Ernst van Lawick, Johan van Scherpenseel – Heer van Scherpenzeel, Diederik van Quadt-Isny – Heer van Swanenburg, Arent de Raet, Peter Zels, Evert Everwijn, Diederick van Eck, Karel van Gelre, Johan van Goltstein, Willem Huyghens van Schoonderlogt, Cornelis van Sallandt, Arndt Tullicken, Jan van Ommeren, Herbert van Oyen – Heer van Figenhof, Pieter Moorrees, Gerrit van Hoeckelum, Brand van Middachten, Gijsbert Ripperbant, Johan van Renesse – Heer van Wilp, Dirk van Ruitenborch tot Presickhaven, Dirk Schade van Westrum, Wilhelm van Mariënburg, Gerrit van Suchtelen, Wijnand Alstorff, Arent Gerritsz Greven, Jan Sloet – Heer van Buckhorst, Johan Witte tot Wittenstein, Edzard Rengers Heer van Tuinga, Wijt Syckema (Siccema), Wytze van Cammingha van Jelmera, Jovius van Harinxma thoe Heeg, Hobbe van Aylva, Allert van Rietwijck, Reinier van Meer, Christoffel van Ledebur, François van der Burgh, Jan van Romunde, Jan Arazola de Onate, Pieter Coenen, Derk van Dorth, Reinier van Raesfelt – Heer van Luttikenhof, Thomas van Heurn (Heurnius), Barthout van Aeckerlaecken, Cornelis van Dongen
<gallery perrow=0>
File:nlhag-reducedprice.jpg|Reduced price notification
File:nlhag-letter2.jpg|Letter
File:nlhag-letter3.jpg|Letter stating lack of paper (1940s)
</gallery>


An heraldic can:
<gallery perrow=0>
File:hagnl5.jpg
File:hagnl6.jpg
File:hagnl3.jpg
File:hagnl4.jpg
</gallery>


[[Category:Heraldic Albums]]
[[Category:Heraldic Albums]]
[[Category:Netherlands]]

Latest revision as of 04:43, 26 September 2024

Koffie Hag Albums Nederland : Nederlandsche Heraldiek / Nederlandsche Gemeentewapens


Hagnl.jpg

Album information :

  • Issued by : Koffie Hag, Amsterdam
  • Date of issue : 1924-35, availability of the stamps until late 1940s.
  • Number of stamps/cards : 1872
  • Image variants : One different image, approx. 20 different reprint

Company

For information on the company, see the overview of Coffee Hag albums.

Albums

The Dutch albums were issued in two series.

The first series was issued as Nederlandsche Gemeentewapens between 1924 and 1928. These series only showed the municipal arms in the Netherlands and the Netherlands East Indies (present Indonesia, but also including the arms of Suriname in South America). For the stamp-pages hardcover albums or a cardboard box were available. The cover showed the small National Arms. The side showed the text Nederlandsche Gemeentewapens, and the back advertising for the company. The total collection consisted of 1027 stamps and generally three hardcover albums were needed.

The second series were issued between 1931 and 1935 as Nederlandsche Heraldiek and showed the arms of new or changed municipal arms, new and changed arms in Netherlands East Indies, the arms of the water boards, the officially registered arms of Houses, Castles, Estates and similar, the arms of former municipalities and two series of personal arms. These personal arms were of important Dutch and foreign families and persons during the 80-years war of independence (1568-1648) of the Netherlands against Spain. The total number of arms issued was 841.

When the second series were issued, new covers were designed and issued; one for the first series and one for the second series. However, people could still collect the album pages in the loose boxes or in the old albums.

  • Koffie Hag album oud

    Front old album and box

  • Koffie Hag album oud (achterkant)

    Reverse old album

  • Koffie Hag album nieuw

    Front new album 1

  • Koffie Hag album nieuw

    Front new album 2

  • Koffie Hag album nieuw

    Side new album 1

  • Koffie Hag album nieuw

    Side new album 2

  • Koffie Hag album voorbeeldpagina

    Example page 1st series

  • Koffie Hag album voorbeeldpagina

    Example page 2nd series


The Dutch albums are unique in the total Coffee Hag series in Europe. No other series shows arms from outside Europe (Netherlands East Indies and Surinam), obsolete municipal arms, arms of water boards (a system of local government dealing solely with water management) or arms of Estates. The Dutch albums are not unique with respect to the personal arms (the Norway and Danzig albums also contain personal arms), however, they are unique in that the series also contain many foreign arms, such as arms of Popes, Kings and foreign dignitaries who played a role during the 80-years war. In 1930/1 it was also mentioned that arms of religious bodies (churches, dioceses) would be included, but these were never published.

Within the Netherlands all government arms are registered at the Hoge Raad van Adel in The Hague. This register thus includes provincial, municipal arms as well as the arms of water boards. During the early years of its existence (1813-1850) also arms of estates, castles, houses and similar could be registered. Only in 3 cases arms of an estate were granted after 1850 (the most recent in 2004). The Koffie Hag albums contained all arms in the register at the time of publication. The arms of the Netherlands East Indies and the personal arms are not registered. Only arms of Dutch nobility are registered.

The albums were written and the images were drawn by Tiete van der Laars and his son Sytse Gerke van der Laars, who were well known heraldic artists at the time. All stamps show the signature S.G. van der Laars. They also designed the arms for the Belgian albums and the cover for the Polish album.

Stamps issued

All 1872 images/stamps are shown in the pages below. Each page shows all images and for each chapter a pdf is available, these contain the complete album pages and texts.

In addition to the arms stamps, six advertising stamps were issued as well:

  • Koffie Hag sluitzegel

    additional stamp 1

  • Koffie Hag sluitzegel

    additional stamp 2

  • Koffie Hag sluitzegel

    additional stamp 3

  • Koffie Hag sluitzegel

    additional stamp 4

  • Koffie Hag sluitzegel

    additional stamp 5

  • Koffie Hag sluitzegel

    additional stamp 6

Like for every country, the stamps were printed in sheets. Unfortunately I have no complete sheets, but based on the incomplete sheets, it can be concluded that the stamps were issued in sheets of 6 or 4 per row, with rows of 4 most common. The stamps were printed in sequence horizontally, but some strange combinations exist of 2 provinces in one sheet. I have no information how many rows per sheet were printed.

  • Koffie Hag vel

    Sheet row size of 6 (Dutch East Indies), series 1

  • Koffie Hag vel

    Sheet row size of 4, series 1

  • Koffie Hag vel

    Sheet row size of 4 (Waterboards), series 2

  • Koffie Hag vel

    Sheet row size of 4 (Families), series 2

  • Koffie Hag vel

    Sheet fragment with two provinces

Information on coffee, Koffie Hag and heraldry

These pages appeared on different parts of the albums, either on the back of an empty page, or as separate pages.

The latter can be placed anywhere in the albums and are often absent. All pages are combined in the file below:

Additional heraldic books by Koffie Hag

In 1913 Tiete van der Laars issued in 1913 a book ‘Wapens, Vlaggen en Zegels van Nederland', dealing mainly with the National and provincial arms and some general heraldic texts. This book was issued in two versions, with a white and a blue cover. The initial letters on the 1913 book were printed in red.

The book was reprinted by Koffie Hag around 1927-1930, but no new date is mentioned in the books. The book was identical to the original 1913 version, but was reprinted with the titles on the cover page fully black. No reference of the Koffie Hag company was made on the front or the main text of the book. Only in the back additional promotion material was added/glued. This promotional material, strangely enough, only contains information on the (claimed) health effects of caffeine-free coffee. No reference is made to the heraldic albums. At least two different sets of promotional material have been used, probably more sets have been used. No date is mentioned, but in one of the texts a quote from a doctor is dated a 1.10.'27. In my other book on the other hand is a statement that the book was presented as a gift on June 17, 1927. The reprint thus probably dates from (early) 1927 and either different sets of promotional material were added to the same edition during the years, or the book was at least printed twice in 1927/1928. But no later as 1930, when the book was reprinted again.

On the 1930 version the name of the Koffie Hag company is now mentioned in front. The 1930 version also has a different printer (see the front) and an additional preface by S. van der Laars, where he also thanks Koffie Hag. The promotional material was no longer added, but instead a number of pages were included on the heraldic albums and the benefits of coffein free coffee. These were now printed in the same style and font as the rest of the book. This section is dated as Amsterdam, 1930 and this date appears only at the end of the book, not in front.

It is hard to keep the issues apart, as in all 4 issues the main text, including the internal front covers and preface(s) are identical and all state 1913. All 1913-1930 issues have 176 numbered pages. Without the Hag additions that is.

Finally the book was again reprinted in 1989, but now with a different dust cover and a clear colophon indicating a new reprint.

Different issues of Wapens, Vlaggen en Zegels van Nederland:

  • Wapens, Vlaggen en Zegels van Nederland (1913)

    1913 issue (red initial letters)

  • Wapens, Vlaggen en Zegels van Nederland (1913)

    1913 issue (blue)

  • Wapens, Vlaggen en Zegels van Nederland (1927)

    1927 issue

  • Wapens, Vlaggen en Zegels van Nederland (1930)

    1930 issue

  • Wapens, Vlaggen en Zegels van Nederland (1989)

    1989 issue

  • Wapens, Vlaggen en Zegels van Nederland (1913)

    Title page for the first four issues

  • Wapens, Vlaggen en Zegels van Nederland (1927)

    First page of promotional set 1

  • Wapens, Vlaggen en Zegels van Nederland (1928)

    First page of promotional set 2

In addition to the above book and albums, Koffie Hag also published a booklet on heraldry as such; ‘Een en ander over Wapenkunde of Heraldiek`, by Ch. Kiès.

Kies.jpg

Collecting

People could collect the stamps by collecting from the packages of coffee or by acquiring first coupons for the stamps and sending their order to a special department of the company in Amsterdam. Or by exchanging stamps with other collectors.

Coupons

To get the stamps for the albums the company issued coupons, similar as in the other countries. These coupons were added to the different products of the company, but were also printed on for example advertising material. Coupons could be exchanged for stamps or albums. See below for a number of examples of coupons issued.

  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels
  • Coupon voor Koffie Hag zegels

An example of a complete coupon-booklet, can be seen here.

Besides the coupons issued by Koffie Hag, some other (daughter) companies participated in the system, such as Ka-Aba and Makota. Below an example of a coupon issued by Makota Coffee and Tea and a booklet from Ka-Aba.

Hag-makota.jpg


Hag-kaaba.jpg

Ordering

People received their coupons (or sometimes stamps) when buying the coffee from Koffie Hag or Koffie Sanka. To complete the albums it was possible to exchange duplicate stamps or to buy or order by additional stamps. For this special forms were printed and provided with the albums. The form could also be used to order the album sheets, the books published by the company or other material.

An example of a brochure with information how to order, can be seen here.

Special lists for ordering or exchanging stamps:

  • Ruilvel voor Koffie Hag album 1

    For album 1

  • Ruilvel voor Koffie Hag album 1

    For album 1

  • Ruilvel voor Koffie Hag album 1

    For album 2

  • Ruilvel voor Koffie Hag album 1

    For album 2

The lists were either published separately, or were part of larger brochures on the albums. See below for the brochures.

Stamps were also sought after and exchanged by collectors for stamps of other companies, as shown in the advertisements below:

  • NRC, 1929

  • NRC, 1930

  • Leeuwarder Courant, 1933

  • Heldersche Courant, March 31, 1934

  • Texelsche Courant, May 16, 1942

Organisation

The stamps were issued by a separate department of the company, the Afdeeling Wapenzegels. They used their own stationery, but the arms were also used on the more generic stationery of the company.

  • Koffie Hag afdeeling wapenzegels

    Cover Afdeeling Wapenzegels (letter to Indonesia)

  • Koffie Hag afdeeling wapenzegels

    Cover Afdeeling Wapenzegels

  • Koffie Hag afdeeling wapenzegels

    Cover Afdeeling Wapenzegels

  • Koffie Hag afdeeling wapenzegels

    Generic letterheard 1926

International orders

It was possible to obtain not only Dutch, but also stamps from other countries through the Dutch company. Instead of coupons, the stamps and albums were also sold normally after paying by bank transfer. The company thus issued price lists of the available material.

Below an example of a price list from 1932. Not all countries had been issued at the time, or were not yet completed.

Below an interesting price list of September 1940, just after the start of the Second World War. As the albums were ordered in other countries, is is mentioned at the end of the letter that delivery times are longer than usual and that the French and UK albums are not available at all (they are listed though). The Polish and Czechoslovak albums are not listed at all.

Advertising

The issuing of the stamp albums was also promoted in the general advertising of the company in journals and magazines. Several examples are shown below, dating from 1927-36.

Announcements of the release of the albums itself in newspaper articles, some examples are shown below :

  • Het Centrum 07-02-1925

  • NRC February 7, 1925

  • NRC February 14, 1925

  • NRC April 6, 1925

  • De Verkenner April 1928

  • Heldersche Courant March 9, 1929

  • Het Centrum October 9, 1929

  • Error creating thumbnail: File with dimensions greater than 12.5 MP

    De Groene Amsterdammer 23-12-1933

  • Het Vaderland, January 22, 1934

  • Alkmaarder Courant, February 8, 1934

  • Heldersche Courant, March 24, 1934

  • Nieuwe Apeldoornsche Courant, November 11, 1935 (arms of famous persons)

General advertisement with reference to the albums was very popular. Advertisements appeared in many local and national newspapers. Very often the advertisment was identical as used in other countries. In different newspapers different arms could be used in the same advertisement. The asvertisements also were used in the Dutch East Indies at the time, using different images of arms.

Selected by date :

  • NRC November 24, 1924

  • Heldersche Courant, November 25, 1924

  • Nieuw Israëlitisch Weekblad, April 9, 1926

  • NRC October 7, 1929

  • Leeuwarder Courant, February 7, 1927

  • NRC October 7, 1929

  • Telegraaf October 7, 1929

  • NRC October 25, 1929

  • Telegraaf October 25, 1929

  • NRC November 22, 1929

  • NRC November 29, 1929

  • NRC December 20, 1929

  • Leeuwarder Courant, February 14, 1930

  • Leeuwarder Courant, February 21, 1930

  • Gelderlander, April 4, 1930

  • Heldersche Courant, April 17, 1930

  • Gelderlander, April 18, 1930

  • Groene Amsterdammer, April 19, 1930

  • Heldersche Courant, April 24, 1930

  • Heldersche Courant, May 1, 1930

  • Soerabaijasch Handelsblad September 19, 1930

  • Soerabaijasch Handelsblad October 17, 1930

  • Groene Amsterdammer, October 3, 1931

  • Groene Amsterdammer, October 31, 1931

  • Groene Amsterdammer, November 28, 1931

  • Leeuwarder Courant, October 14, 1932

A series of advertisements for a new factory in 1936, with the images of the albums:

  • Large advertisement on building of new factory (1)

  • Large advertisement on building of new factory (2)

  • Large advertisement on building of new factory (3)

  • Large advertisement on building of new factory (4)

Other material

Mini folder

This is a small folder (7x10 cm) issued in 1926-1927 to promote the albums. It has 4 pages; the first page looks like the album cover, the second has a stamp (different stamps were used), the third provides background and the back is advertising for the company. The issue date is not mentioned, but estimated based on the text: '280 stamps have been issued'

  • Koffie hag 16 reclamekaartje (1926)

    page 1

  • Koffie hag 16 reclamekaartje (1926)

    page 2

  • Koffie hag 16 reclamekaartje (1926)

    page 3

  • Koffie hag 16 reclamekaartje (1926)

    page 4


Promotion letters

In 1930 the company issued a leaflet to new customers on the albums and the arms series. Click here for the leaflet (4 pages).

When the second series of stamps were issued the company sent a promotion letter to all known customers and/or buyers of the first series to announce the second series. The letter, dated November 1933, states that new series were to be issued, but mentions only the series about ‘New and changed municipal arms', the second series of Netherlands East Indies, and the first series of the personal arms. The other series were not mentioned and probably not planned at the time.

  • Hag-brief1.jpg
  • Hag-brief2.jpg

(Click on pictures to enlarge)

Promotion Brochures

Besides the advertising in newspapers and journals, the company also issued specific promotional brochures for the albums. Several versions of these exist:

  • Brochure 1 : 4 pages. Recognisable features are 1) the list of errata only list 9 stamps and 2) last page has advertisement for 'Hagjes' and 3) this brochure still has an ordering list. These were later issued separately. Date : Summer/Autumn 1931, as the second album is expected to be available before December 5, 1931. File:Hag-nl-brochure1.pdf
  • Brochure 2 : 4 pages. Recognisable features are 1) on the first page the second series of Album II is to be issued and 2) the date of February 1932 stated on page 3. There is no ordering list anymore. File:Hag-nl-brochure2.pdf
  • Brochure 3 : 4 pages. Recognisable features are 1) the list of stamps of the second series of Album II on the first page and 2) on the last page the series V and VI can be collected. Date : probably December 1, 1933 as this date is printed on the last page bottom left. File:Hag-nl-brochure3.pdf

A special promotion brochure was issued in 1936 and measured only 5,5x 5 cm and has 18 pages:

The albums were also mentioned in the general promotion brochures and catalogues of the company. One could collect points not only for the albums, but also for other items. All these items were also for sale directly, by placing an order with the local grocery. Three such lists are shown here, all without date.

Children's contest

A unique advertising feature, only used in Holland as far as I know, were colouring contests for children. Children of different ages could colour some of the arms.

At least four contests were run; one in 1925, in 1929, in 1930 in the Dutch East Indies, and in 1934.

First Contest :

I have not much information on this contest, except a letter to a winner from 1925.
Arms of Koffie Hag albums (click to enlarge)

Second Contest:
For this I have some announcements and results from newspaper articles as well as the official announcement brochures:

  • Announcement (Algemeen Handelsblad 19-05-1929)

  • Announcement (Telegraaf 24-05-1929)

  • Announcement (NRC 27-05-1929)

  • Announcement (NRC 27-09-1929)

  • Announcement (Algemeen Handelsblad 29-09-1929)

  • Results (Het Vaderland 17-05-1930)

Third Contest:
This was basically the same as the second Dutch contest, but run in the Dutch East Indies.

  • Error creating thumbnail: File with dimensions greater than 12.5 MP

    Announcement (Het nieuws van den dag voor Nederlandsch-Indië 25-07-1930)

  • Announcement (Soerabaijaans Handelsblad 25-07-1930)

Fourth contest:
For this the company issued in 1934 a leaflet with three uncoloured large size arms. The easiest, Wassenaar, was for children up to 12 years of age, the second (Lopik) for 13 and 14 year olds and the most difficult one (Avenhorn) was for children older than 15 years. for each category a number of prizes was available. The drawings were to be send before May 15, 1934.


Traffic game

In 1939 the company issued a board game for children to promote traffic safety. The game is nearly A3 in size and issued under the Ka-Aba cocoa drink brand. The reverse shows advertising for the heraldry albums.

  • Koffie Hag Verkeersspel

    Traffic game front

  • Koffie Hag Verkeersspel

    Traffic game board

  • Koffie Hag Verkeersspel

    Traffic game reverse


Other

  • Reduced price notification

  • Letter

  • Letter stating lack of paper (1940s)

An heraldic can:

  • Hagnl5.jpg
  • Hagnl6.jpg
  • Hagnl3.jpg
  • Hagnl4.jpg
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