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Koffie Hag albums: Difference between revisions
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File:hag-heldcourant-1936-04-30.jpg|Large advertisement on building of new factory (4) | File:hag-heldcourant-1936-04-30.jpg|Large advertisement on building of new factory (4) | ||
</gallery> | </gallery> | ||
==Other material== | |||
====Promotion letters==== | |||
In 1930 the company issued a leaflet to new customers on the albums and the arms series. Click [http://www.ngw/nl/cds/hag/nl/folder2.pdf here] for the leaflet (4 pages). | |||
When the second series of stamps were issued the company sent a promotion letter to all known customers and/or buyers of the first series to announce the second series. The letter, dated November 1933, states that new series were to be issued, but mentions only the series about ‘New and changed municipal arms', the second series of Netherlands East Indies, and the first series of the personal arms. The other series were not mentioned and probably not planned at the time. | |||
<gallery> | |||
File:hag-brief1.jpg | |||
File:hag-brief1.jpg | |||
</gallery> | |||
(Click on pictures to enlarge) | |||
====Promotion Brochures==== | |||
Besides the advertising in newspapers and journals, the company also issued specific promotional brochures for the albums. Below are two examples, the first was issued in the packages of the products of the company, folded and wrapped as a small package. It is a 4-page information brochure on the albums. It also includes a coupon for two stamps. | |||
The second is a multi-coloured issue from the mid or late 1930s describing the albums and some notes on heraldry, but also showing some examples of stamps issued in other countries. | |||
*[http://www.ngw/nl/cds/hag/nl/brochure1.pdf Brochure 1] | |||
*[http://www.ngw/nl/cds/hag/nl/brochure2.pdf Brochure 2] | |||
A special promotion brochure was issued in 1936 and measured only 5,5x 5 cm and has 18 pages: | |||
*[http://www.ngw/nl/cds/hag/nl/bonnenboekje.pdf Brochure 3] | |||
The albums were also mentioned in the general promotion brochures and catalogues of the company. One could collect points not only for the albums, but also for other items. All these items were also for sale directly, by placing an order with the local grocery. Three such lists are shown here, all without date. | |||
*[http://www.ngw/nl/cds/hag/nl/nl-premiumlist1.pdf Catalogue 1] | |||
*[http://www.ngw/nl/cds/hag/nl/nl-premiumlist2.pdf Catalogue 2] | |||
*[http://www.ngw/nl/cds/hag/nl/nl-premiumlist3.pdf Catalogue 3] | |||
====Children's contest==== | |||
A unique advertising feature, only used in Holland as far as I know, were colouring contests for children. Children of different ages could colour some of the arms. | |||
At least four contests were run; one in 1925, in 1929, in 1930 in the Dutch East Indies, and in 1934. | |||
First Contest :<br> | |||
I have not much information on this contest, except a letter to a winner from 1925.<br> | |||
[{File:hag-winnaar.jpg|350 px]] (click to enlarge) | |||
Second Contest:<br> | |||
For this I have some announcements and results from newspaper articles as well as the official announcement brochure: | |||
*[http://www.ngw/nl/cds/hag/nl/nl-contest1929.pdf Official announcement leaflet] | |||
<gallery> | |||
File:hag-ad-1929-05-19|Announcement (Algemeen Dagblad 19-05-1929) | |||
File:hag-telegraaf-1929-05-24|Announcement (Telegraaf 24-05-1929) | |||
File:hag-nrc-1929-05-27|Announcement (NRC 27-05-1929) | |||
File:hag-nrc-1929-09-27|Announcement (NRC 27-09-1929) | |||
File:hag-ad-1929-09-29|Announcement (Algemeen Dagblad 29-09-1929) | |||
File:hag-vaderland-1930-05-17|Results (Het Vaderland 17-05-1930) | |||
</gallery> | |||
Third Contest: <br> | |||
This was basically the same as the second Dutch contest, but run in the Dutch East Indies. | |||
<gallery> | |||
File:hag-nieuwsdagni-1930-07-25.jpg|Announcement (Het nieuws van den dag voor Nederlandsch-Indië 25-07-1930) | |||
File:hag-soerhan-1930-07-25.jpg|Announcement (Soerabaijaans Handelsblad 25-07-1930) | |||
</gallery> | |||
Forth contest:<br> | |||
For this the company issued in 1934 a leaflet with three uncoloured large size arms. The easiest, Wassenaar, was for children up to 12 years of age, the second (Lopik) for 13 and 14 year olds and the most difficult one (Avenhorn) was for children older than 15 years. for each category a number of prizes was available. The drawings were to be send before May 15, 1934. | |||
*[http://www.ngw/nl/cds/hag/nl/colourcontest.pdf Colour Contest Brochure] | |||
*[http://www.ngw/nl/cds/hag/nl/contest1934.pdf Accompanying letter] | |||
====Price List==== | |||
It was possible to obtain not only Dutch, but also stamps from other countries through the Dutch company. Instead of coupons, the stamps and albums were also sold normally. The company thus issued price lists of the available material. | |||
*[http://www.ngw/nl/cds/hag/nl/nl-pryslyst1932.pdf Price list of 1932] | |||
Below a price list of September 1940, just after the start of the Second World War. As the albums were ordered in other countries, is is mentioned at the end of the letter that delivery times are longer than usual and that the French and UK albums are not available at all (they are listed though). The Polish and Czechoslovak albums are not listed at all. | |||
*[http://www.ngw/nl/cds/hag/nl/pricelist.pdf Price list of 1932] | |||
[[Category:Heraldic Albums]] | [[Category:Heraldic Albums]] | ||
[[Category:Netherlands]] | [[Category:Netherlands]] | ||