Arundel

ARUNDEL

Incorporated into: 1974 Arun

Official blazon

Arms: Or three Martlets Sable on a Chief embattled Gules a Lion rampant of the first between two Cross crosslets fitchée Argent.
Crest: On a Wreath of the Colours upon a Fleur-de-Lys Or a Swallow rising to the sinister proper.
Motto: 'ANTIQUA CONSTANS VIRTUTE' - Steadfast in ancient virtue.

Origin/meaning

The arms were granted on January 14, 1939.

Before this the town used an unofficial device consisting of a white shield bearing a swallow. This is a pun on the town's name, the French hirondelle sounding similar to the town's name. This formed the basis of the crest of the 1939 arms.

The shield itself has three black martlets or heraldic swallows on a silver shield. The colours come from the unofficial arms while the martlets are from the West Sussex arms.
The embattled chief represents Arundel castle. The charges on it are for the Howard family.

The Town Council continued the use of the borough arms.

Image gallery

The arms in 1835
The arms as used on a JaJa postcard +/- 1905
The arms in the Coffee Hag albums +/- 1935
The arms in the town (image Richard Lichten)

Literature: Image and information provided by Laurence Jones.

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