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Civic heraldry of the United Kingdom
Azure, two bears combatant Argent, muzzled Gules, supporting between their paws a cinquefoil of the Second.
Above the Shield is placed a Burghal coronet and in an Escrol beneath the Shield this Motto "Altius Ibunt Qui Ad Summa Nituntur".
The arms were granted on October 28, 1929.
Rosehearty was made a burgh in 1681 for Alexander, 2nd Lord Forbes of Pitsligo and was given the right to use the arms of Lord Pitsligo on one side of the seal of the Burgh.
In 1929 new arms were designed. The blue and silver colours are those of Forbes and the cinquefoil recalls the fraises (another name for cinquefoils) which appeared in the second and third quarters of the Pitsligo arms. The bears were the Pitsligo supporters and bears' heads appeared in the 1st and 4th quarters of their arms.
The Latin motto "They who strive for the heights will go higher" is one of those used by Forbes of Pitsligo.
In the official drawing and in the Lyon Register the shield was given an eighteenth-century design with pointed ears, by special wish of the Town Council; the Pitsligo arms had been shown on a shield of this kind on the Burgh seal in use before 1929.
Seal of the burgh as used in the 1890s
The arms were granted on July 24, 1999.
The new arms differ from the 1929 version is that the motto, instead of being in Latin, has the same sentiment expressed in Doric rather than Standard English, in keeping with the special identity of the North East of Scotland.
The cinquefoil has been replaced by the Rosehearty Rose, and the "ears" were retained, which is unique in Scottish Heraldry today.
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Literature : Porteous, 1906; Bute et al; 1903; Urquhart, 1974, 1979, 2001