Mottoes in English

Heraldry of the World The main resource for civic heraldry since 1996 with 295,397 images

An overview of English-language Mottoes used in civic heraldry.

For all mottoes, see Mottoes.

Mottoes are very common in the British-style heraldry (UK, Australia, Canada, South Africa, New Zealand), and much less common in other countries. Therefore the large majority of the mottoes listed here are from towns and councils in the British region.

If you see a motto on the site that is not yet listed here or have any other addition,
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Only true mottoes are listed here, no town names in banners around the arms.

The mottoes are sorted by first letter. For clarity no capital letters are used, except the first letter as well as town names.

Motto	Used by
A good name endureth	Hornchurch
A loyal three made stronger in one	Loyalist Township
Achievement	Canadian Forces Base Chilliwack, Canada
Aggressor beware	44th Missile Wing, US Air Force
Agriculture and commerce	Maidstone
Aim high	High Level
All things for the glory of God	Chingford
All this beauty is of God	Isle of Wight
All’s well	Camberwell
Always advancing	Thornaby-on-Tees
Always ready	South Tyneside, Glanford, Glanford Brigg
Ancient and loyal	Wigan
Arms secure peace	143rd Infantry Regimnet, Texas Army National Guard
Arrayed for victory	Cruiser USS Leyte Gulf
Aspire	Chesterfield
Be aware	Chorley
Be just and fear not	Pudsey
Beauty surrounds health abounds	Morecambe and Heysham
Believe - love - obey	Christ Church Cathedral, Fredericton
Between the mountains and the sea	Midway
Beyond the call	Destroyer USS Gonzalez
Born in conflict - settled in peace	Ajax
Borne of the waters blest by the sun	Oliver
By concord and industry	Droylsden
By courage and faith	Easington, Seaham
By effort achieve	West Yorkshire
By faith and industry	Copeland, Knowsley, Grimsby RDC
By faith and foresight	Wirral
By faith foresight and industry	Durham RDC
By industry and honour	Rotherham
By industry and integrity	Berwick (Nova Scotia), Nelson (Borough)
By industry and prudence	Hyndburn
By knowledge design and understanding	Milton Keynes
By right and justice we prevail	Mossel Bay
By sea and forest enchanted	Lymington
By service let us govern	Tadcaster
By service we progress	Burnley Building Society
By truth and diligence	South Bedfordshire, Leighton-Linslade
By wisdom and design	Welwyn-Hatfield
By wisdom and foresight	Braintree
By worth	Keighley, Farnham
Capital guardians	District of Colombia Army National Guard, US
City of endless opportunities	Boksburg
Come all who are weary and heavy laden	Christ Church Cathedral, Ottawa
Constant be	Bedfordshire
Country above self	Saint Kitts and Nevis
Courage	2nd Cavalry Regiment, Australia
Courage and faith	Guilford County
Courage and skill	Ampthill
Deeds not words	Ashby-de-la Zouch RDC, Corby
Defend the right	Horncastle RDC
Defend or destroy	Coastal Patrol Ship USS Thunderbolt (PC-12)
Defender of the republic	Cruiser USS Thomas S. Gates
Defending the constitution	Dock Landing Ship USS Gunston Hall (LSD-44)
Deliver liberty defend freedom	Dock Landing Ship USS Ashland (LSD-48)
Desire the right	Falkland Islands
Determination, deterrence	Cruiser USS Bunker Hill
Determined we began - determined we remain	Ameliasburg
Dilligence	Canadian Forces Base Gagetown, Canada
Do well (and) doubt not	Tottenham, Tunbridge Wells
Do well and fear not	Elstree, Hertsmere
Each shall strive for the welfare of all	South Yorkshire
East and furious	Coastal Patrol Ship USS Cyclone (PC-1)
Endeavour	Cleveland
Enriched by land and sea	Campbell River
Entrust and conquer	Ditsobotla
Ever conscious of God, we aspire, build and advance as one people	Grenada
Ever forward	Weston-super-Mare
Ever looking forward	East Down
Ever loyal	Pickering
Ever prepared	Canadian Forces Base Chatham, Canada
Ever vigilant	Greater Manchester
Except the Lord keep the city	Halifax (Yorkshire)
Fair is the land, strong the people	McNab/Braeside
Faith and industry	Abingdon
Faith and labour	Nanaimo
Faith foresight and industry	Durham (City)
Faith in the future	Mbabane
Faith work service	Calne
Fast and feared	Destroyer USS Arleigh Burke
Fear God honour the king	Parish of St. Andrews, Wrexham Borough
Fellowhip is life	Walthamstow, Waltham Forest
First aegis cruiser	Cruiser USS Ticonderoga
First in freedom	Dock Landing Ship USS Harpers Ferry (LSD-49)
First in war, first in peace	Cruiser USS Valley Forge
First to fight	Destroyer USS Higgins
Flourish under the sun	Merritt
Focused precision	Coastal Patrol Ship USS Tornado (PC-14)
Follow Me	Zr.Ms. Karel Doorman, Netherlands Navy
For freedom	No 408 Squadron, Royal Canadian Air Force
For God an my country	Uganda
For God and crown	Northallerton
For king law and people	West Suffolk
For man's good estate	National Association of Estate Agents
For the queen, the law, and the people	Canberra
For’ard for’ard	Leicestershire
Forever learning	Bond University
Forward	Hayes and Harlington , Hillingdon, Birmingham, Lockerbie, Castle Douglas
Forward always	Special Troops Battalion, 3rd Brigade, 1st Armoured Division, US Army
Forward as one	Stockton-on-Tees
Forward for freedom	Battleship USS Wisconsin
Forward in unity/unison	Bury, Tonbridge and Malling, West Midlands
Forward together	Medway, West Berkshire
Forward, upward, onward together	Bahamas
Foursquare to all winds	Alford
Freedom and justice	Ghana
Freedom's fortress	Cruiser USS Vincennes
Freely we serve	Amersham RDC, Chiltern
Fresh courage take	Newport Pagnell RDC
From great things to greater	Tower Hamlets
From many builders one community	Melfort
From strength to stregth	Kapsabet
Fruitful in unity	Kelowna
Full speed ahead	Cruiser USS Mobile Bay
Glad of thy word	Parish of St. George's, Pickering Village
God’s will first	Nauru
God with us	Dursley RDC
Going forward in faith	Saint Matthews, Ingleside
Golden in setting determined in spirit	Langford
Goodwill to all people	Ballymoney
Govern yet obey	North Warwickshire
Grow in the grace and knowledge of Christ	Parish of St. George's, Georgetown
Guide our endeavours	Suffolk
He hath founded it upon the seas	Cayman Islands
He shall rule from the river to the ends of the Earth	Parish of St. Paul's, Dunville
Heaven’s light our guide	Portsmouth
History, heritage, diversity	Norfolk County
Hold fast that which is good	Trafford
Hold to the thruth	Burnley, Braintree and Bocking
Honor, defend, unite	Special Troops Battalion 8th Army, US Army
How much how far	1144th Transportation Battalion, Illinois Army National Guard
I grow and I rejoice	Crawley
I have prepared a lamp	Parish of St, Mark's Qualicum Beach
I will lift up mine eyes	Bowland
I'll face you	142nd Infantry Regiment, Texas Army National Guard
In common endeavour	Harlow
In counsel is stability	Windsor
In freedom we serve	Runnymede
In god we trust	New Westminster
In thee are the springs of our life	Parish of St. John's, Cambridge
In unity progress	Ilford, Redbridge, Gateshead
In unity we serve	Lincolnshire
Inasmuch	Norfolk Island
Industry and integrity	Tameside
Industry and prudence conquer	Accrington
Industry enriches	Spenborough
Integrity	Dukinfield
Integrity and industry	Salford
Inrepid vanguard	Dock Landing Ship USS Whidbey Island (LSD-41)
Jewel of the Thames	Maidenhead
Justice – prosperity - liberty	South Sudan
Keep faith	Crewkerne
Key to victory	Cruiser USS Vicksburg
Knit weel	Stewarton
Know thy contree	West Wiltshire
Knowledge and service	Njala University
Knowledge for service	University of Development Studies
Knowledge is understanding	Guild of Architectural Ironmongers
Known by their fruits	Sittingbourne and Milton, Swale
Leading the charge	Coastal Patrol Ship USS Zephyr (PC-8)
Leading while remembering	Markham
Learn to serve	Canadian Forces Base Cornwallis, Canada
Let's go	153rd Infantry Regiment (First Arkansas), Arkansas Army National Guard
Let the deed shaw	Biggar
Let us go forward together	Ellesmere Port and Neston
Let us grow in service	Louth RDC
Liberty	Havering
Like as the oak	Uckfield
Lion of the North	North Vancouver (City)
Loune star vigilance	649th Military Intelligence Battalion, Texas Army National Guard
Looking backward, looking forward	Twickenham
Loyal and industrious	Rowley Regis
Loyal and true	Chatham, Rochester upon Medway
Loyal and unshakeable	Saint Helena
Loyalty and service	Officer Cadet School Portsea, Australia
Make it matter	Special Troops Battalion, 1st Armoured Division, US Army
Many minds – one heart	Chelmsford
Music inspires	National Music Council of Great Britain
Nations' protector	Dock Landing Ship USS Oak Hill (LSD-51)
Navigation and commerce	Manchester Ship Canal Company
Ne'er forget the people	South Ayrshire
Never give up	206th Field Artillery Regiment, Arkansas Army National Guard
Never wonne ne never shall	Reigate, Reigate and Banstead
New frontiers - new beginnings	Castor
New views to life	Suffolk Coastal
Nobility power	Dock Landing Ship USS Rushmore (LSD-47)
No cross, no crown	Colchester
Non such	Epsom and Ewell
Not for ourselves alone	Barnes
Nothing without effort	Langley (township)
Nothing without labour	Haslingden
Obtain wisdom	Oadby and Wigston
Old yet ever new	New Forest, New Forest RDC
On wings of fire	No 426 Squadron, Royal Canadian Air Force
One and all	Cornwall
Onward	Hyde, Fleetwood
Onward with confidence	Ogwr
Onward with valor	Destroyer USS Benfold
Our faith is our strength	Tristan da Cunha
Our heritage is our foundation	Shefford
Our heritage our future	Meaford
Our spirits rejoice	Saint Luke's Cathedral, Sault Ste. Marie
Out of darkness cometh light	Wolverhampton
Out of many one people	Jamaica
Pacific warriors	Special Troops Battalion, US Army Pacific, US Army
Peace	Reorganized Church of Jesus Christ of Latter Day Saints of Canada
People pride progress	Lacombe
Persevere	Denton
Perseverance	Lord Strathcona's Horse Royal Canadians, Canadian Army
Persverance and courage	Coastal Patrol Ship USS Tempest (PC-2)
Persevere to succeed	Canadian Forces Base Greenwood, Canada
Point of the dagger	Special Troops Battalion, 2nd Brigade, 1st Infantry Division, US Army
Poised for peace	91st Missile Wing, US Air Force
Power to prevail	Cruiser USS Antietam
Pride in our past, faith in our future	Mississauga, Hertford
Pride - spirit - vision	Armstrong
Prompt in progress	Cumnock and Holmhead
Progress	Blackpool, Institution of Mechanical Engineers
Progress – industry - humanity	Bradford
Progress – peace - prosperity	Gambia
Progress by endeavour	Long Eaton
Progress in unity	Monmouth, Teesside
Progress through endeavour	South Holland, Spalding RDC
Progress with honour and dignity	Flaxton
Progress with humanity	South Ribble, Haringey
Progress with the people	Newham
Progress with unity	Wigan
Prosperity through endeavour	Rossendale
Prosperity through fidelity	Beccles
Proud heritage - promising future	Castor
Proudly we serve	Horsham
Ready aye ready	Maritime Command, Royal Canadian Navy
Ready for sea	Navy Supply Corps, US Navy
Ready to fight	No 404 Squadron, Royal Canadian Air Force
Ready to serve	HMCS Provider, Royal Canadian Navy
Rely on me	Special Troops Battalion, 5th Brigade, 1st Armoured Division, US Army
Remember the Alamo	141st Infantry Regiment, Texas Army National Guard
Research and discovery	Falkland Islands Dependencies and British Antarctic Territory
Rejoice in the lord alway	Saint Paul's Cathedral, Regina
Resolute	3rd Cavalry Regiment, Australia
Resolutely to the goal	Minto
Risen - ascended - glorified	Parish of All Saints, Peterborough
Rivers of bounty, peaks of gold	Maple Ridge
Safe in town and country	Town and Country Building Society
Second to none	Coastal Patrol Ship USS Whirlwind (PC-11)
Seek strive attain	Seaton
Serve God and be cheerful	Sutton and Cheam
Serve one another	Chesham
Serve with amnity	Boston (Borough), Boston RDC
Serve with gladness	Romford
Serve with honour	Sedgefield, Slough
Service and efficiency	Stretford
Service and protection	Guardian Royal Exchange Assurance, Crusader Insurance Company
Service in peace and war	Vickers Ltd
Service links all	Lincolnshire - Parts of Lindsey, Leatherhead
Service with honour	West Dorset
Service with justice	Alnwick
Service without prejudice	South Norfolk
Share - enjoy - prosper	Letchworth Garden
Sharing God’s love	Saint James, Stouffvile
Sincerity	Southam
Sow for posterity	Longridge
Stalk and strike	No 403 Squadron, Royal Canadian Air Force
Stand fast in honour and strength	Merton
Steadfast and faithfull	Axminster
Steadfast, loyal, able	Special Troops Battalion, 4th Brigade, 1st Armoured Division, US Army
Stealth, courage, swiftness	Coastal Patrol Ship USS Chinook(PC-9)
Stealth, courage, swiftness	Coastal Patrol Ship USS Chinook(PC-9)
Strength	Pioneer Mutual Insurance Company
Step by step	Co-operative Permanent Building Society
Strength and diversity	Destroyer USS Barry
Strength for freedom	Battleship USS Missouri
Strength growth	Haldimand County
Strength support	13th Support Battalion, US Army
Strength honour and beauty	Northumberland County
Strength of purpose - spirit of community	Langley (city)
Strength in unity	Rushmoor
Strength through unity	East Staffordshire
Strike with fury	Coastal Patrol Ship USS Monsoon (PC-4)
Strive for the gain of all	Gainsborough, West Lindsey
Striving toward a magnificent future	Quinte West
Study to serve better	Halifax Building Society
Support through service	Special Troops Battalion, 36th Infantry Division, Texas Army National Guard
Teamwork drive courage	Dock Landing Ship USS Comstock (LSD-45)
Tenacious	4th Cavalry Regiment, Australia
The fury of the storm	Coastal Patrol Ship USS Shamal (PC-13)
The future is our mission	Mission
The heart of a town lies in its people	Stevenage
The knot unites	Staffordshire
The land, the people, the light	Saint Lucia
The love of liberty brought us here	Liberia
The noblest motive is to serve	Nidderdale
Þreo on anan gebundene (Three joined together in one)	Deddington
Through training to service	Institute of Groundsmanship
To be of service	Harrogate
To lead is to serve	Solomon Islands
To spread her conquests farther	Stevenston
Together we progress	Craigavon
Together we serve	Kirklees
Together we stand	Conception Bay South
Tough tall tenancious	Dock Landing Ship USS Tortuga (LSD-46)
Trade and navigation	Royal Exchange Assurance
Trained and ready	Special Troops Battalion, 4th Brigade, 1st Infantry Division, US Army
Tread the smoother ways of peace	Niagara Falls
True worth never fails	Failsworth
Trust and fear not	Hertfordshire
Twixt Severn and Wye	Forest of Dean, Lydney
Unite to flourish	Aldridge-Brownhills
United in progess	Hambleton
United to serve/United we serve	Southwark, Torfaen
United we advance	Huntingdon and Godmanchester
United we endeavour	Redcar with Cleveland
United we flourish	Humberside
United we serve	Cotswold
Unity and freedom	Malawi
Unity and progress	Melksham, Sandwell, Warley
Unity and service	Silsden
Unity growth prosperity	Taber
Unity is strength	Salisbury and Wilton
Unity responsibility loyalty	Niagara
Unity with diversity	Melton
Upon this rock	Peterborough
Valiant warriors	Special Troops Battalion, 3rd Brigade, 1st Infantry Division, US Army
Valley of dreams	Whistler
Victory is certain	Cruiser USS San Jacinto
Victory is our tradition	Cruiser USS Yorktown
Victory through versatility	Special Troops Battalion, 1st Brigade, 1st Infantry Division, US Army
Vigilant in faith and indusrty	Cleethorpes
Virtue, speed, ferocity	Coastal Patrol Ship USS Sirocco (PC-6)
Virtue and vigilance	Hamilton (Scotland)
Vision courage integrity	Maldon
Warden of the north atlantic	Canadian Forces Base Halifax, Canada
We are one	HMCS Nipigon, Royal Canadian Navy
We fight as one	HMCS Athabaskan, Royal Canadian Navy
We grow by industry	Blyth Valley
We listen, we serve, we achieve	Morinville
We long endure	Colne
We prosper by industry	Todmorden
We serve	Islington, Yiewsley and West Drayton, Prince Charles Hospital, Brisbane
We serve as one	South Pembrokeshire
Weave industry with truth	Girvan
Weave truth with trust	Newmilns and Greenholm
Welfare and efficiency	Scottish Police Federation
Where justice rules, there virtue flows	Leominster
Wherever my country calls	118th Infantry Regiment, South Carolina Army National Guard
Who’s afear’d	Dorset
Wisdom knowledge and trust	Clarington
With fort and fleet for home and England	Gillingham
Working for peace ready for freedom	Dock Landing Ship USS Carter Hall (LSD-50)