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Heraldry of the World The main resource for civic heraldry since 1996 with 295,158 images |
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An overview of English-language Mottoes used in civic heraldry.
For all mottoes, see Mottoes.
Mottoes are very common in the British-style heraldry (UK, Australia, Canada, South Africa, New Zealand), and much less common in other countries. Therefore the large majority of the mottoes listed here are from towns and councils in the British region.
If you see a motto on the site that is not yet listed here or have any other addition,
please mail me !
Only true mottoes are listed here, no town names in banners around the arms.
The mottoes are sorted by first letter. For clarity no capital letters are used, except the first letter as well as town names.
| Motto | Used by |
| A good name endureth | Hornchurch |
| A loyal three made stronger in one | Loyalist Township |
| A tradition of honor, a legacy of action | USCGC Seneca (WMEC-906) |
| Above all others | Destroyer USS Thomas Hudner (DDG-116) |
| Achievement | Canadian Forces Base Chilliwack, Canada |
| Aggressor beware | 44th Missile Wing, US Air Force |
| Agriculture and commerce | Maidstone |
| Aim high | High Level |
| All things for the glory of God | Chingford |
| All this beauty is of God | Isle of Wight |
| All’s well | Camberwell |
| Always advancing | Thornaby-on-Tees |
| Always honored to serve alongside | Fleet Replenishment Oiler USNS Guadalupe (T-AO-200) |
| Always ready | South Tyneside, Glanford, Glanford Brigg, USCGC Stratton (WMSL-752) |
| Anchored in arms | Destroyer USS Delbert D. Black (DDG-119) |
| Ancient and loyal | Wigan |
| Arms secure peace | 143rd Infantry Regiment, Texas Army National Guard |
| Arrayed for victory | Cruiser USS Leyte Gulf |
| Aspire | Chesterfield |
| Back with a vengeance | Littoral Combat Ship USS Little Rock (LCS-9) |
| Be aware | Chorley |
| Be just and fear not | Pudsey |
| Beauty surrounds health abounds | Morecambe and Heysham |
| Believe - love - obey | Christ Church Cathedral, Fredericton |
| Between the mountains and the sea | Midway |
| Beyond the call | Destroyer USS Gonzalez |
| Born in conflict - settled in peace | Ajax |
| Borne of the waters blest by the sun | Oliver |
| By concord and industry | Droylsden |
| By courage and faith | Easington, Seaham |
| By effort achieve | West Yorkshire |
| By faith and industry | Copeland, Knowsley, Grimsby RDC |
| By faith and foresight | Wirral |
| By faith foresight and industry | Durham RDC |
| By industry and honour | Rotherham |
| By industry and integrity | Berwick (Nova Scotia), Nelson (Borough) |
| By industry and prudence | Hyndburn |
| By knowledge design and understanding | Milton Keynes |
| By right and justice we prevail | Mossel Bay |
| By sea and forest enchanted | Lymington |
| By service let us govern | Tadcaster |
| By service we progress | Burnley Building Society |
| By truth and diligence | South Bedfordshire, Leighton-Linslade |
| By wisdom and design | Welwyn-Hatfield |
| By wisdom and foresight | Braintree |
| By worth | Keighley, Farnham |
| Capital guardians | District of Colombia Army National Guard, US |
| City of endless opportunities | Boksburg |
| Come all who are weary and heavy laden | Christ Church Cathedral, Ottawa |
| Commanding the seas | Destroyer USS Chafee (DDG-90) |
| Constant be | Bedfordshire |
| Country above self | Saint Kitts and Nevis |
| Courage | 2nd Cavalry Regiment, Australia |
| Courage and faith | Guilford County |
| Courage and skill | Ampthill |
| Courage justice compassion | USCGC Tahoma (WMEC-908) |
| Crown of the fleet | Littoral Combat Ship USS Coronado (LCS-4) |
| Deeds not words | Ashby-de-la Zouch RDC, Corby |
| Defend the right | Horncastle RDC |
| Defend or destroy | Coastal Patrol Ship USS Thunderbolt (PC-12) |
| Defender of the republic | Cruiser USS Thomas S. Gates |
| Defending the constitution | Dock Landing Ship USS Gunston Hall (LSD-44) |
| Deliver liberty defend freedom | Dock Landing Ship USS Ashland (LSD-48) |
| Desire the right | Falkland Islands |
| Determination, deterrence | Cruiser USS Bunker Hill |
| Determined we began - determined we remain | Ameliasburg |
| Dilligence | Canadian Forces Base Gagetown, Canada |
| Do well (and) doubt not | Tottenham, Tunbridge Wells |
| Do well and fear not | Elstree, Hertsmere |
| Each shall strive for the welfare of all | South Yorkshire |
| East and furious | Coastal Patrol Ship USS Cyclone (PC-1) |
| Endeavour | Cleveland |
| Enriched by land and sea | Campbell River |
| Entrust and conquer | Ditsobotla |
| Ever conscious of God, we aspire, build and advance as one people | Grenada |
| Ever forward | Weston-super-Mare |
| Ever looking forward | East Down |
| Ever loyal | Pickering |
| Ever prepared | Canadian Forces Base Chatham, Canada |
| Ever vigilant | Greater Manchester |
| Except the Lord keep the city | Halifax (Yorkshire) |
| Fair is the land, strong the people | McNab/Braeside |
| Faith and industry | Abingdon |
| Faith and labour | Nanaimo |
| Faith foresight and industry | Durham (City) |
| Faith in the future | Mbabane |
| Faith work service | Calne |
| Fast and feared | Destroyer USS Arleigh Burke |
| Fear God honour the king | Parish of St. Andrews, Wrexham Borough |
| Fellowhip is life | Walthamstow, Waltham Forest |
| First aegis cruiser | Cruiser USS Ticonderoga |
| First in freedom | Dock Landing Ship USS Harpers Ferry (LSD-49) |
| First in war, first in peace | Cruiser USS Valley Forge |
| First to conquer | Destroyer USS Gravely (DDG-107) |
| First to fight | Destroyer USS Higgins |
| Flourish under the sun | Merritt |
| Focused precision | Coastal Patrol Ship USS Tornado (PC-14) |
| Follow Me | Zr.Ms. Karel Doorman, Netherlands Navy |
| For freedom | No 408 Squadron, Royal Canadian Air Force |
| For God an my country | Uganda |
| For God and crown | Northallerton |
| For king law and people | West Suffolk |
| For man's good estate | National Association of Estate Agents |
| For the queen, the law, and the people | Canberra |
| For’ard for’ard | Leicestershire |
| Forever learning | Bond University |
| Forward | Hayes and Harlington , Hillingdon, Birmingham, Lockerbie, Castle Douglas |
| Forward always | Special Troops Battalion, 3rd Brigade, 1st Armoured Division, US Army |
| Forward as one | Stockton-on-Tees |
| Forward for freedom | Battleship USS Wisconsin |
| Forward in unity/unison | Bury, Tonbridge and Malling, West Midlands |
| Forward together | Medway, West Berkshire |
| Forward, upward, onward together | Bahamas |
| Foursquare to all winds | Alford |
| Freedom and justice | Ghana |
| Freedom's fortress | Cruiser USS Vincennes |
| Freely we serve | Amersham RDC, Chiltern |
| Fresh courage take | Newport Pagnell RDC |
| From great things to greater | Tower Hamlets |
| From many builders one community | Melfort |
| From strength to stregth | Kapsabet |
| Fruitful in unity | Kelowna |
| Full speed ahead | Cruiser USS Mobile Bay |
| Gallantry in action | USCGC Munro (WMSL-755) |
| Glad of thy word | Parish of St. George's, Pickering Village |
| God’s will first | Nauru |
| God with us | Dursley RDC |
| Going forward in faith | Saint Matthews, Ingleside |
| Golden in setting determined in spirit | Langford |
| Goodwill to all people | Ballymoney |
| Govern yet obey | North Warwickshire |
| Grit and tenacity | Littoral Combat Ship USS Fort Worth (LCS-3) |
| Grow in the grace and knowledge of Christ | Parish of St. George's, Georgetown |
| Guide our endeavours | Suffolk |
| Happiness strength and courage through faith in action | USCGC Elm (WLB-204) |
| He hath founded it upon the seas | Cayman Islands |
| He shall rule from the river to the ends of the Earth | Parish of St. Paul's, Dunville |
| Heaven’s light our guide | Portsmouth |
| History, heritage, diversity | Norfolk County |
| Hit hard hit fast hit often | Destroyer USS Halsey (DDG-97) |
| Hold fast that which is good | Trafford |
| Hold to the thruth | Burnley, Braintree and Bocking |
| Honor, defend, unite | Special Troops Battalion 8th Army, US Army |
| Honoring the past by serving the present | USCGC Munro (WHEC-724) |
| How much how far | 1144th Transportation Battalion, Illinois Army National Guard |
| I grow and I rejoice | Crawley |
| I have prepared a lamp | Parish of St, Mark's Qualicum Beach |
| I will lift up mine eyes | Bowland |
| I'll face you | 142nd Infantry Regiment, Texas Army National Guard |
| In common endeavour | Harlow |
| In counsel is stability | Windsor |
| In freedom we serve | Runnymede |
| In god we trust | New Westminster |
| In thee are the springs of our life | Parish of St. John's, Cambridge |
| In unity progress | Ilford, Redbridge, Gateshead |
| In unity we serve | Lincolnshire |
| Inasmuch | Norfolk Island |
| Industry and integrity | Tameside |
| Industry and prudence conquer | Accrington |
| Industry enriches | Spenborough |
| Integrity | Dukinfield |
| Integrity and industry | Salford |
| Inrepid vanguard | Dock Landing Ship USS Whidbey Island (LSD-41) |
| Jewel of the Thames | Maidenhead |
| Justice – prosperity - liberty | South Sudan |
| Keep faith | Crewkerne |
| Keeping a steady strain | Fleet Ocean Tug USNS Navajo(T-ATF-169) |
| Key to victory | Cruiser USS Vicksburg |
| Knit weel | Stewarton |
| Know thy contree | West Wiltshire |
| Knowledge and service | Njala University |
| Knowledge for service | University of Development Studies |
| Knowledge is understanding | Guild of Architectural Ironmongers |
| Known by their fruits | Sittingbourne and Milton, Swale |
| Launch the attack | Destroyer USS Spruance (DDG-111) |
| Lead the fight | Destroyer USS Michael Murphy (DDG-112) |
| Leading the charge | Coastal Patrol Ship USS Zephyr (PC-8) |
| Leading the way | USCGC Juniper (WLB-201) |
| Leading while remembering | Markham |
| Learn to serve | Canadian Forces Base Cornwallis, Canada |
| Legend of service | Fast Combat Support Ship USS Rainier (AOE-7)) |
| Legends begin here | USCGC Bertholf (WMSL-750) |
| Let's go | 153rd Infantry Regiment (First Arkansas), Arkansas Army National Guard |
| Let the deed shaw | Biggar |
| Let us go forward together | Ellesmere Port and Neston |
| Let us grow in service | Louth RDC |
| Liberty | Havering |
| Like as the oak | Uckfield |
| Lion of the North | North Vancouver (City) |
| Loune star vigilance | 649th Military Intelligence Battalion, Texas Army National Guard |
| Looking backward, looking forward | Twickenham |
| Loyal and industrious | Rowley Regis |
| Loyal and true | Chatham, Rochester upon Medway |
| Loyal and unshakeable | Saint Helena |
| Loyalty and service | Officer Cadet School Portsea, Australia |
| Make it matter | Special Troops Battalion, 1st Armoured Division, US Army |
| Many minds – one heart | Chelmsford |
| Music inspires | National Music Council of Great Britain |
| Nations' protector | Dock Landing Ship USS Oak Hill (LSD-51) |
| Navigation and commerce | Manchester Ship Canal Company |
| Ne'er forget the people | South Ayrshire |
| Never give in | Destroyer USS William P. Lawrence (DDG-110) |
| Never give up | 206th Field Artillery Regiment, Arkansas Army National Guard |
| Never wonne ne never shall | Reigate, Reigate and Banstead |
| New frontiers - new beginnings | Castor |
| New views to life | Suffolk Coastal |
| Nobility power | Dock Landing Ship USS Rushmore (LSD-47) |
| No cross, no crown | Colchester |
| Non such | Epsom and Ewell |
| Not for ourselves alone | Barnes |
| Nothing without effort | Langley (township) |
| Nothing without labour | Haslingden |
| Obtain wisdom | Oadby and Wigston |
| Old yet ever new | New Forest, New Forest RDC |
| On wings of fire | No 426 Squadron, Royal Canadian Air Force |
| One and all | Cornwall |
| One powerful legacy | Destroyer Wayne E. Meyer (DDG-108) |
| Onward | Hyde, Fleetwood |
| Onward with confidence | Ogwr |
| Onward with valor | Destroyer USS Benfold |
| Our faith is our strength | Tristan da Cunha |
| Our heritage is our foundation | Shefford |
| Our heritage our future | Meaford |
| Our spirits rejoice | Saint Luke's Cathedral, Sault Ste. Marie |
| Out of darkness cometh light | Wolverhampton |
| Out of many one people | Jamaica |
| Pacific warriors | Special Troops Battalion, US Army Pacific, US Army |
| Peace | Reorganized Church of Jesus Christ of Latter Day Saints of Canada |
| People pride progress | Lacombe |
| Persevere | Denton |
| Perseverance | Lord Strathcona's Horse Royal Canadians, Canadian Army |
| Persverance and courage | Coastal Patrol Ship USS Tempest (PC-2) |
| Persevere to succeed | Canadian Forces Base Greenwood, Canada |
| Point of the dagger | Special Troops Battalion, 2nd Brigade, 1st Infantry Division, US Army |
| Poised for peace | 91st Missile Wing, US Air Force |
| Power to prevail | Cruiser USS Antietam |
| Prepared for battle | Destroyer USS Farragut (DDG-99) |
| Pride in our past, faith in our future | Mississauga, Hertford |
| Pride - spirit - vision | Armstrong |
| Prompt in progress | Cumnock and Holmhead |
| Progress | Blackpool, Institution of Mechanical Engineers |
| Progress – industry - humanity | Bradford |
| Progress – peace - prosperity | Gambia |
| Progress by endeavour | Long Eaton |
| Progress in unity | Monmouth, Teesside |
| Progress through endeavour | South Holland, Spalding RDC |
| Progress with honour and dignity | Flaxton |
| Progress with humanity | South Ribble, Haringey |
| Progress with the people | Newham |
| Progress with unity | Wigan |
| Prosperity through endeavour | Rossendale |
| Prosperity through fidelity | Beccles |
| Proud heritage - promising future | Castor |
| Proudly we serve | Horsham |
| Pursue attack vanquish | Destroyer Truxtun (DDG-103) |
| Queen of the fleet | USCGC Decisive (WMEC-629) |
| Ready aye ready | Maritime Command, Royal Canadian Navy |
| Ready now | Destroyer Momsen (DDG-92) |
| Ready for sea | Navy Supply Corps, US Navy |
| Ready to fight | No 404 Squadron, Royal Canadian Air Force |
| Ready to serve | HMCS Provider, Royal Canadian Navy |
| Relentless fighting spirit | Destroyer USS Forrest Sherman (DDG-98) |
| Rely on me | Special Troops Battalion, 5th Brigade, 1st Armoured Division, US Army |
| Remember the Alamo | 141st Infantry Regiment, Texas Army National Guard |
| Research and discovery | Falkland Islands Dependencies and British Antarctic Territory |
| Rejoice in the lord alway | Saint Paul's Cathedral, Regina |
| Resolute | 3rd Cavalry Regiment, Australia |
| Resolutely to the goal | Minto |
| Return with honor | Destroyer USS Stockdale (DDG-106) |
| Risen - ascended - glorified | Parish of All Saints, Peterborough |
| River born ocean bound | Fleet Replenishment Oiler USNS Big Horn (T-AO-198) |
| Rivers of bounty, peaks of gold | Maple Ridge |
| Safe in town and country | Town and Country Building Society |
| Second to none | Coastal Patrol Ship USS Whirlwind (PC-11) |
| Seek strive attain | Seaton |
| Serve God and be cheerful | Sutton and Cheam |
| Serve one another | Chesham |
| Serve with amnity | Boston (Borough), Boston RDC |
| Serve with gladness | Romford |
| Serve with honour | Sedgefield, Slough |
| Service and efficiency | Stretford |
| Service and protection | Guardian Royal Exchange Assurance, Crusader Insurance Company |
| Service in peace and war | Vickers Ltd |
| Service links all | Lincolnshire - Parts of Lindsey, Leatherhead |
| Service with honour | West Dorset |
| Service with justice | Alnwick |
| Service without prejudice | South Norfolk |
| Share - enjoy - prosper | Letchworth Garden |
| Sharing God’s love | Saint James, Stouffvile |
| Sharply perseverant | Destroyer USS Thorn (DD-988) |
| Sincerity | Southam |
| Sow for posterity | Longridge |
| Stalk and strike | No 403 Squadron, Royal Canadian Air Force |
| Stand fast in honour and strength | Merton |
| Steadfast and faithfull | Axminster |
| Steadfast, loyal, able | Special Troops Battalion, 4th Brigade, 1st Armoured Division, US Army |
| Stealth, courage, swiftness | Coastal Patrol Ship USS Chinook(PC-9) |
| Stealth, courage, swiftness | Coastal Patrol Ship USS Chinook(PC-9) |
| Strength | Pioneer Mutual Insurance Company |
| Stength endurance service | USCGC Waesche (WMSL-751) |
| Step by step | Co-operative Permanent Building Society |
| Strength and diversity | Destroyer USS Barry |
| Strength freedom | Littoral Combat Ship USS Milwaukee (LCS-5) |
| Strength for freedom | Battleship USS Missouri |
| Strength growth | Haldimand County |
| Strength support | 13th Support Battalion, US Army |
| Strength honour and beauty | Northumberland County |
| Strength of purpose - spirit of community | Langley (city) |
| Strength in unity | Rushmoor |
| Strength through unity | East Staffordshire |
| Strike with fury | Coastal Patrol Ship USS Monsoon (PC-4) |
| Strive for the gain of all | Gainsborough, West Lindsey |
| Striving toward a magnificent future | Quinte West |
| Study to serve better | Halifax Building Society |
| Superior technology superior perfomance | USCGC Aspen (WLB-208) |
| Support through service | Special Troops Battalion, 36th Infantry Division, Texas Army National Guard |
| Swift vigilance | Littoral Combat Ship USS Detroit (LCS-7) |
| Teamwork drive courage | Dock Landing Ship USS Comstock (LSD-45) |
| Tenacious | 4th Cavalry Regiment, Australia |
| The fury of the storm | Coastal Patrol Ship USS Shamal (PC-13) |
| The future is our mission | Mission |
| The heart of a town lies in its people | Stevenage |
| The knot unites | Staffordshire |
| The land, the people, the light | Saint Lucia |
| The love of liberty brought us here | Liberia |
| The noblest motive is to serve | Nidderdale |
| The wreckning keeper | USCGC Joshua Appleby (WLM-556) |
| Þreo on anan gebundene (Three joined together in one) | Deddington |
| Through courage and arms | Destroyer USS Sampson (DDG-102) |
| Through training to service | Institute of Groundsmanship |
| To be of service | Harrogate |
| To lead is to serve | Solomon Islands |
| To spread her conquests farther | Stevenston |
| Together we progress | Craigavon |
| Together we serve | Kirklees |
| Together we stand | Conception Bay South |
| Tough tall tenancious | Dock Landing Ship USS Tortuga (LSD-46) |
| Trade and navigation | Royal Exchange Assurance |
| Trained and ready | Special Troops Battalion, 4th Brigade, 1st Infantry Division, US Army |
| Tread the smoother ways of peace | Niagara Falls |
| True worth never fails | Failsworth |
| Trust and fear not | Hertfordshire |
| Twixt Severn and Wye | Forest of Dean, Lydney |
| Unite to flourish | Aldridge-Brownhills |
| United in progess | Hambleton |
| United to serve/United we serve | Southwark, Torfaen |
| United we advance | Huntingdon and Godmanchester |
| United we endeavour | Redcar with Cleveland |
| United we flourish | Humberside |
| United we serve | Cotswold |
| Unity and freedom | Malawi |
| Unity and progress | Melksham, Sandwell, Warley |
| Unity and service | Silsden |
| Unity growth prosperity | Taber |
| Unity is strength | Salisbury and Wilton |
| Unity responsibility loyalty | Niagara |
| Unity with diversity | Melton |
| Upon this rock | Peterborough |
| Valiant warriors | Special Troops Battalion, 3rd Brigade, 1st Infantry Division, US Army |
| Valley of dreams | Whistler |
| Victory is certain | Cruiser USS San Jacinto |
| Victory is our tradition | Cruiser USS Yorktown |
| Victory through versatility | Special Troops Battalion, 1st Brigade, 1st Infantry Division, US Army |
| Vigilant in faith and indusrty | Cleethorpes |
| Vigilant sentinel | USCGC Hamilton (WMSL-753) |
| Virtue, speed, ferocity | Coastal Patrol Ship USS Sirocco (PC-6) |
| Virtue and vigilance | Hamilton (Scotland) |
| Vision courage determination | Destroyer USS Nitze (DDG-94) |
| Vision courage integrity | Maldon |
| Warden of the north atlantic | Canadian Forces Base Halifax, Canada |
| We are one | HMCS Nipigon, Royal Canadian Navy |
| We fight as one | HMCS Athabaskan, Royal Canadian Navy |
| We grow by industry | Blyth Valley |
| We listen, we serve, we achieve | Morinville |
| We long endure | Colne |
| We prosper by industry | Todmorden |
| We serve | Islington, Yiewsley and West Drayton, Prince Charles Hospital, Brisbane |
| We serve as one | South Pembrokeshire |
| Weave industry with truth | Girvan |
| Weave truth with trust | Newmilns and Greenholm |
| Welfare and efficiency | Scottish Police Federation |
| Where justice rules, there virtue flows | Leominster |
| Wherever my country calls | 118th Infantry Regiment, South Carolina Army National Guard |
| Who’s afear’d | Dorset |
| Wisdom knowledge and trust | Clarington |
| With fort and fleet for home and England | Gillingham |
| Working for peace ready for freedom | Dock Landing Ship USS Carter Hall (LSD-50) |